New Pinterest mobile shopping features improve user purchasing capabilities

Pinterest mobile shopping - Pinterest logo

Pinterest users can now enjoy a more “shoppable” experience on the social network. Although Pinterest mobile shopping isn’t a new feature on the popular social network and visual search engine, the company has rolled out new features that will reportedly make it easier for users to buy products on the platform. The company has improved its product pins to enhance mobile commerce. To make its mobile app and website more “shoppable” for its estimated 250 million monthly active users, Pinterest has rebuilt the infrastructure behind its product pins, according to…

Read More

Pinterest QR code rolls out to help users learn about everything around them

pinterest qr code

The image based social network’s quick response code could be handy for shoppers while in-store. A new version of a Pinterest QR code is rolling out for the social network’s users to inform themselves while they’re shopping. The barcode is designed to be used by consumers as they walk through a store in real life. The goal is to let Pinterest users access more product information by way of their accounts. The Pinterest QR code feature should help to improve the seamlessness of the effort to gain additional information about…

Read More

Pinterest QR code scanner added to Lens object recognition feature

pinterest qr code

The mobile technology can now detect and scan a quick response code automatically. The new Pinterest QR code scanner as a part of the Lens object recognition feature has changed what the popular app is capable of accomplishing. QR codes have become a regular part of some of the top sharing and social mobile apps. The Pinterest QR code scanner function is hardly unique to mobile apps, though it is interesting that it has been worked into the application’s overall image recognition function. Recently, Facebook Messenger, Kik, Spotify and Snapchat,…

Read More

Improving the mobile commerce experience may be a priority for retailers

black friday mobile shopping record

M-Commerce Gap is creating major problems for retailers With the holiday season approaching rapidly, retailers have been looking for ways to better serve consumers on mobile devices. The mobile shopping experience has been a harrowing problem for retailers in the past, with some 97% of all mobile purchases being abandoned. This is referred to as the “M-Commerce Gap” by comScore and has been a major problem for retailers despite the growing prevalence of mobile commerce. Majority of mobile purchases are left abandoned because of poor shopping experience According to comScore,…

Read More

Mobile commerce investments to continue growing in 2015

Mobile Payments

Mobile payments sector continues to experience strong growth, especially in terms of investments The past year represented a major tipping point for the mobile commerce sector. More people than ever before began to use their mobile devices to shop online and purchase products in physical stores. More retailers began to accept mobile transactions and investments being made into the mobile commerce space grew significantly. This year, much of the momentum that was generated for this sector in 2014 is likely to carry on, leading the mobile commerce space to greater…

Read More

Boticca.com publishes social media marketing study results

Social Media Marketing

Fashion accessories marketplace releases findings of its research comparing Facebook with Pinterest. One of the first online retailers to add Pinterest integration throughout its website, Boticca.com, has released an infographic format report that shares the findings of its social media marketing case study that compares Pinterest with Facebook. It was based on 50,000 visits to its website that originated at Pinterest, with the same number of visits that came from Facebook, within a span of 30 days from March to April 2012. The study examined the engagement and purchasing behaviors…

Read More

Sephora gets a new makeover of the mobile kind

Sephora augmented reality

Top cosmetic company pulls out the app card with new mobile campaign. Sephora’s latest makeover has nothing to do with the vast range of beauty products that it sells, but is instead a brand new social and mobile marketing strategy including an app, a site, and a personalized web experience. This global beauty chain, which has over 1,600 locations around the world, has turned its strategy upside down and has brought its American digital operations up to a new level, with a whole new personal experience on the web, an…

Read More