Mobile marketing may be something the East has had for several years now, but it is a growing trend for businesses in the West. More companies are looking to take advantage of the growing use of smart phones and other smart devices, instituting marketing campaigns geared at engaging a new generation of tech-savvy consumers. QR codes play a fundamental – indeed, all encompassing – role in mobile marketing. QR codes have already been used in a number of innovative campaigns, the most impressive of which…
Read MoreA leader in cake decorating – Wilton Enterprises unveils their “SWEET” QR code campaign
