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Sony opens up about the augmented reality technology behind the Playstation Vita

03/09/2012 Stephen Vagus

Augmented reality’s incorporation into the world of gaming is currently being championed by Japanese developer Sony and their new handheld device the Playstation Vita. In the months and weeks before the handheld console was released, Sony had touted the device as one of the most advanced gaming platforms ever made. This was mostly because of its use of augmented reality. The company kept the specific details of the technology used in the Vita under wraps, even in the days before its release. Now, however, Sony is finally willing to show…

Sony partners with Novarama to expand their portfolio of AR games

07/03/201107/06/2011 Jesse Collins

Sony is investing heavily into augmented reality technology. At this year’s Electronic Entertainment Expo (E3), the company unveiled its new gaming platform, the PS Vita. The system drew much acclaim from audiences in attendance for its innovative use of AR technology. Now Sony is furthering their venture into the field of AR by partnering with Novarama Technology, a game developer based in Spain. Novarama is well known as being one of the only game developers to focus almost exclusively on AR titles. Novarama has entered into an exclusivity deal with…

Sony’s Smart AR technology will change gaming industry forever

06/04/201106/04/2011 Stephanie Beck

Augmented reality is becoming a subject of interest for many game developers. Being able to offer gamers a fully interactive, real world experience is a yet unexplored option in the industry. There have been mild attempts at incorporating augmented reality experiences in the past, but such attempts have produced mild successes at best. Now, Sony Online Entertainment is experimenting with a new form of AR, which they claim will change how people play games. Sony has been working on a new program which they call “Smart AR.” The program will…