social media marketing industry Archives

Social media marketing options broadened by Twitter

05/27/201305/31/2013 Jorge Gonzalez

The Lead Generation Card is being used to help to expand the capabilities of the program for marketers. Twitter has just announced the latest opportunities that it is offering for social media marketing through the expansion of its Twitter cards program – already a year old – in order to provide marketers with a new way to obtain direct and interested business leads through the network. This new service is called the Lead Generation Card and it is geared toward businesses that tweet. Its name suggests a great deal of…

Will Google+ hold up against the competition?

07/18/2011 John Montgallo

Google has finally pushed its way into the social networking world, with Google+ taking off in a way that Wave, Buzz, and other attempts never did, but tech experts are asking whether it will be able to maintain its popularity beyond its novelty, or whether the competition will drown it out. In the first two weeks of Google+, it managed to break the 10 million user mark. So far, user feedback seems to indicate that people are happy with the service once it passed the initial feelings that they don’t…

How companies are spending their marketing dollars in 2011

03/12/2011 Jorge Gonzalez

For small to medium sized businesses, it is expected that these will increase their spending on digital advertising and marketing this year as compared to the previous one according to the Outlook report for 2011 released by Borrell Associates. In this report, 2,800 owners of SMBs were surveyed and results indicate that 84% of them will be spending on digital advertising while 53% will increase this part of their budgets. Results further indicate that a 30% growth is expected on the amount that these companies will spend on social media…