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Ford launches augmented reality app to let consumers test drive the new 2013 Focus

December 23rd, 2011 | Add a Comment

Ford has joined the ever increasing number of automakers adopting augmented reality for their marketing efforts. Ford is ramping up the promotional campaign for their new 2013 Fusion model and has chosen augmented reality as a way to engage mobile consumers. Earlier in the year, Japanese automaker Toyota adopted the technology to promote their new vehicle. Ford is keen to do the same in order to stay competitive in an industry growing more technologically advanced. The … Read entire article »

Filed under: Augmented Reality, Mobile Commerce, Trends, United States

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Ford launches augmented reality app to let consumers test drive the new 2013 Focus

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