Ford launches augmented reality app to let consumers test drive the new 2013 Focus

Ford has joined the ever increasing number of automakers adopting augmented reality for their marketing efforts. Ford is ramping up the promotional campaign for their new 2013 Fusion model and has chosen augmented reality as a way to engage mobile consumers. Earlier in the year, Japanese automaker Toyota adopted the technology to promote their new vehicle. Ford is keen to do the same in order to stay competitive in an industry growing more technologically advanced.

The automaker has launched a new mobile application that utilizes augmented reality to let consumers test drive the new 2013 Focus. The app comes equipped with a virtual tutorial that will teach smart phone users how to control the digital version of the vehicle. After the tutorial, consumers will be able to put their skills to use on a number of virtual driving courses. Ford also plans to release more information about the 2013 Focus through the app, giving users a chance to get updates as soon as they are released.

The app is available for both iPhone and Android mobile devices. Users can initiate the augmented reality experience by finding a Ford logo and scanning it with their smart phone. Depending on the success of the campaign, Ford may have plans to expand its use of augmented reality in the future, especially if other automakers continue to adopt the technology.