As the use of mobile marketing picks up at an exponential rate, various techniques are being tested and scrutinized, in the attempt to decide whether or not they are worthwhile. QR codes are no exception to this rule. These two dimensional bar codes are being viewed as an effective technique for bridging the gap from the real world into the mobile environment. However, they do still have their limitations. Understanding them is key to getting the most out of their use. QR codes allow smartphone users to scan a code…
Read MoreThe opportunity presented by QR code use
