The opportunity presented by QR code use

What-is-a-qr-code

What is a QR Code?
As the use of mobile marketing picks up at an exponential rate, various techniques are being tested and scrutinized, in the attempt to decide whether or not they are worthwhile. QR codes are no exception to this rule.

These two dimensional bar codes are being viewed as an effective technique for bridging the gap from the real world into the mobile environment. However, they do still have their limitations. Understanding them is key to getting the most out of their use.

QR codes allow smartphone users to scan a code on a package, ad, computer screen, or anywhere else that it may be found, to be linked to a website, provided with information, given a discount coupon, allowed to make a purchase or donation, or given any number of other opportunities.

The true benefit to QR codes to both the user and the marketer is that when they are scanned, the results are immediate. Furthermore, those results are readily measurable and relatively low cost that can fit nicely into any businesses marketing campaign budget.

Among the limitations to this technology is that QR code readers aren’t being installed into mobile devices as a standard part of their manufacture. In order to make the marketing work, a user must first be convinced that the reader is required so that they will have it ready and will be able to use the QR codes when they see them.

Another challenge to this technology is that there are many different readers available, each with their own abilities and complexity levels.

In order to bring QR codes to the next level, manufacturers will need to make the installation of the readers a standard practice, and the industry itself will need to set a platform standard so that QR codes will all be able to be read more easily.

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