A new study from Chadwick Martin Bailey, a mobile market research and analysis firm, shows that smart phone owners are still somewhat divided on how they feel about QR codes. The study focused on how people are using the QR codes they encounter. The codes have been used in a wide variety of marketing campaigns, mostly ones in which companies distribute discounts amongst consumers. Some codes are beginning to show up that, when scanned, allow consumers to make purchases. The study notes that discount distribution continues to be the most…
Read MoreStudy shows that 50% of U.S. smart phone owners have scanned QR codes
