A new study from Chadwick Martin Bailey, a mobile market research and analysis firm, shows that smart phone owners are still somewhat divided on how they feel about QR codes. The study focused on how people are using the QR codes they encounter. The codes have been used in a wide variety of marketing campaigns, mostly ones in which companies distribute discounts amongst consumers. Some codes are beginning to show up that, when scanned, allow consumers to make purchases. The study notes that discount distribution continues to be the most…
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QRganize aims to bring more order to the world of QR codes
As QR codes continue to grow more famous with businesses, the need for adequate sorting and storage mechanisms is becoming more real. QRganize, a new service designed for those using QR codes, aims to help consumers and businesses manage the codes they use. The QRganize app is available for iPhone and doubles as a barcode scanner, which makes scanning and sorting codes easy. Once scanned, the code can be accessed through the QRganize library stored within a smart phone. Using the app, consumers can revisit digital content from codes they…
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