Essential Media Partners, a publishing group that produces guides and maps for a number of organizations, has announced the launch of their new NOW Washington DC Guide. Their new brand is meant to bridge the gap between print and social media marketing. This year, more than one million visitors to Washington DC are expected to use the NOW Guide to find information on events and attractions. QR codes are slated to be used in every issue of the Guide. The first issue features a George Washington shaped QR code on…
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