QR codes are going transparent

qr codes invisible Lynkware

The question is whether these slick new quick response codes will be more appealing than their standard version. By the close of August 2015, Microsoft will have completed its abandonment of its Tag proprietary version of QR codes, due to the fact that “nobody scans”, but at the same time, other companies are working to make these barcodes more appealing to marketers and consumers, alike. The fact is that quick response codes have seen their successes, but they are in very specific areas. For instance, there have been some specific…

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QR codes used by Australia Post for video messages

QR Code mail post

This new feature will allow gift senders to link videos to their parcels over the holiday season. Australia Post is currently encouraging Australians to use their new service based on QR codes to record a video of up to 15 seconds in length and link it to the parcels that they are sending to their loved ones. These videos can be accessed by the recipient by scanning the barcode with their smartphones. The QR code is added to the parcel so that the recipient will be able to use their…

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QR codes used to assist customers with Purite cartridge changes

QR Codes

The barcodes link people to videos that provide them with the instructions that they need. Purite has just announced the latest enhancement that it has made to its product and customer support, through the use of QR codes that lead to innovative and yet easy to use videos that demonstrate the way that cartridges can be properly changed. These videos are tutorials for the replacement of water purification cartridges to make sure that it is done correctly. The system of using the QR codes is quite simple, as they are…

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QR codes campaign is now underway for Newcastle Brown Ale

qr codes beer tap

The mobile marketing effort is based on making a mockery of common consumer stereotypes. Newcastle Brown Ale is starting a new campaign using mobile video and QR codes to help attract the eye of consumers as they mock common stereotypes that many people currently hold about beer that is crafted by hand. The playful mobile marketing campaign is used to be both amusing and informative. For instance, one of the common beliefs is that this type of beer is hard to find and that it is available only at a…

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QR codes employed by German Maestro for consumer education

qr codes speaker german maestro

The speaker and audio technology company has enhanced its customer education program with barcodes. German Maestro took the opportunity at CES to unveil a new program that has been created to assist retailers with more appealing and practical consumer education through the use of QR codes. Last year, the company launched a different form of “Ask Me” program for retailers. That system assisted their sales professionals in being able to better educate current and prospective customers who are interested in their products or who have questions about their technologies or…

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QR Code stores big hit in 2013

Dutch Startup to bring pop-up virtual store to the public After Tesco launched its QR Code virtual store for the homeplus formula in 2009, the number of QR Code stores has been increasing with double digits. In 2012 over 300 QR Code stores were published worldwide and over 2000 have already been announced for 2013. With the rise of mobile commerce, retailers are finally integrating their online and offline channels. According to Forrester research , mobile retail and travel spending grew by 80% in 2011 and is expected to more…

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QR codes featured on Scan Fusor products from LORD Corporation

Scanning QR codes

The organization has linked the barcodes to instructional videos and additional information. The manufacturer of Fusor Automotive Repair Adhesives, LORD Corporation, has just announced that it will be expanding the way in which it uses QR codes, by adding them to many of their product labels. This is meant to help customers to better inform themselves about the products. The QR codes provide smartphone users with a fast and easy way to gain information about the products that are available, learn more about how the products can be used, determine…

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QR codes used for door locks drawing significant attention

QR Code NFC technology Door Lock

Users wonder whether this provides convenience or a potential security problem. LibeTech has revealed a new system that uses QR codes as a new high tech way to turn mobile devices such as smartphones into door keys. What is now being asked is whether this keeps a room’s contents truly secure. QR codes are already being used in a number of different ways to allow smartphone users to bridge the gap between reality and the digital world. The devices themselves are already making many different common items relatively obsolete, such…

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QR codes fill a building at the International Architecture Biennale

The Russian pavilion in Venice won an award as a result. The Russian pavilion at the International Architecture Biennale in Venice drew a great deal of attention at the end of August, due to its hundreds of QR codes worked into the display, and it has now won an award. The exhibition jury named the barcode filled pavilion the winner of a special award. The special award was granted to the Russian pavilion after it impressed the jury with its massive quantity of QR codes, for a highly unique mobile…

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Texas town to make QR codes a new part of their restaurant inspection certificates

The residents and visitors of the town of Plano, Texas, will soon be able to use their smartphones to help to find out more information about the details of the inspection certificate that has been assigned to that restaurant. This makes Plano the first city to provide consumers with instant access to the health inspection information. It has accomplished this goal by adding a QR code on the publicly-displayed permit at the restaurant, so that smartphone device users can view the data from the health inspections of the approximately 1,400…

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Scan mobile company uses QR codes to create a stir among the crowds

*Great video by scan.me explaining what a QR Code is Founded in 2011 by Garrett Gee, a Brigham Young University student, Scan is a company that creates technologies such as NFC image recognition and QR codes in order to bring businesses and individuals from the real world together into the digital sphere. It has not yet been a year since Scan’s app was released, and it has already received over 10 million downloads from the Android Marketplace and the Apple App Store. There are users of the application in over…

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