McDonald’s using QR codes to provide consumers with information McDonald’s is embracing QR codes to provide its customers with new information concerning the food the restaurant chain provides. The company chose to make use of QR codes because of their information distribution capabilities. McDonald’s has taken note of the growing popularity of QR codes, especially as the codes continue to perform well against their competitors in the interactive mobile technology field. The company believes that the codes will help establish more transparency among health conscious consumers. Codes will allow access…
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Quick response codes help smartphone users make healthy food choices
Vacherin has launched a new initiative to keep customers informed. Caterer from Central London, Vacherin, has announced a new initiative using quick response codes, which will use the technology to make it easier for customers to make healthy eating choices. The effort began with the launch of the caterer’s Delicious & Nutritious brand. Vacherin developed this brand in order to meet the needs of consumers for gaining more information about the foods that are being offered. The products that Vacherin will be offering in its new range will each have…
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