mobile marketing report for the us Archives

Mobile marketing revenues to reach $352 billion worldwide by 2018

08/04/201208/03/2012 Julie Campbell

Augmented Reality Technology Global Mcommerce Growth

New Global Industry Analysts report predicts massive growth over upcoming years. The last few years have shown that mobile marketing has rapidly become extremely important to companies and brands of all shapes and sizes, and a new report has indicated that this trend will only continue over the next few years. The marketplace is experiencing a shift from traditional to smartphone friendly. Print formats are giving way to digital based advertising and mobile marketing technologies as smartphones and tablets increase their presence among consumers worldwide. The appeal for this new…

The bar has been raised for comparison shopping with m-commerce

09/15/201109/15/2011 Julie Campbell

Augmented Reality shopping mobile commerce

According to an LEK Consulting study, mobile commerce is rapidly sweeping its way across the United States, with 80 percent of smartphone users having stated that they have already used their mobile devices to assist in making a choice regarding a purchase within the last year, and two-thirds have actually bought something through their device. Furthermore, an ever-increasing number of mobile shopping apps are providing consumers on the go with new and improved methods of performing price comparisons across various channels and stores. This is encouraging customers to discover the…