mobile facebook marketing Archives

Research shows most smartphone users aren’t interested in mobile social marketing

05/25/201205/25/2012 Stephanie Beck

More than half of UK cell phone users use the devices for Facebook and Twitter Though research has shown that 60 percent of smartphone owners in the United Kingdom use their devices to access Twitter, Facebook, LinkedIn, and others, it has also now indicated that they don’t want to receive mobile social marketing messages from companies. Until now, these networks have appeared to be a prime opportunity for advertising and promotions. However, because of the number of brands that have now spotted this opportunity, social network users are now being…

Online advertising market worldwide driven by social media marketing and mobile marketing

05/01/201205/01/2012 Jennifer Goula

Global Industry Analysts report shows importance of mobile marketing and social media marketing A new report released by Global Industry Analysts Inc. has shown that social media marketing, mobile marketing, and video are central to the growth of the online advertising marketplace. It indicated that the evolution and quick penetration of the internet has established an ideal platform on which the advertising industry as a whole can thrive. The report highlighted the importance of the internet’s ability to reach a tremendous audience through a number of different content formats, such…

Mobile marketers cannot ignore Facebook in their overall content and social marketing strategy

03/06/201203/06/2012 Jesse Collins

The Facebook Marketing Conference was held in New York City this weekend – the first of what will be an annual event – and made a number of new large announcements that targeted their brand/business page owners and that make it ever more clear that the social networking site cannot be ignored in mobile marketing. Beginning March 30, 2012, all of the business pages at Facebook will have undergone their new timeline format conversion. However, business page administrators already have the ability to tinker with the new features in a…