mobile consumer trends Archives

Research and Markets releases new study detailing the various aspects of NFC technology

01/18/2012 Sam Lambert

Research and Markets, a market research firm, has released a new report on the growing NFC market. The report provides in-depth analysis of the market and the commercial opportunities therein, which may be useful for companies looking to expand their business into the mobile marketing and mobile commerce sector. It also examines the emerging trends of the technology and how they apply to businesses all over the world. NFC is certainly gaining momentum as a tool to connect with a growing population on mobile consumers. Like most new technologies, companies…

The four G’s of today’s market place

04/13/2011 Jennifer Goula

Marketing has had to evolve over time to reach their target audience on a level they could relate to. There was the 60’s counterculture, the baby boomers, generation X and now generation y, also known as the millennial generation. Advertising had to evolve with each new generation of consumer. But the millennial generation requires retailers to diversify their approach and keep up with consumers on a virtual, social and mobile level. In the old days, marketing stayed within a pretty standard mold. They may have changed things up a little…