Add another big name to the list of those making acquisitions of mobile based networks for Smartphone’s. Groupon joined the ranks by closing a deal to buy Pelago. Pelago is the developer of Whrrl, a location-based social network application. The Whrrl application for Smartphone’s was used with Android and Blackberry operating systems. It was a social networking program that let users search for social groups with similar interests and brand loyalties. Once the user joined a “society” they could exchange information, tips and opinions about products or services. The Whrrl…
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M-Commerce: The new look and feel of marketing today
Several retailers have given their opinion about what mobile commerce (m-commerce) should be like in the coming years. Everyone has agreed that the consumer will drive the demand for the type of services they want from a business. Surprisingly, many see social media playing a big part in m-commerce, and how the company incorporates that will have everything to do with their success or failure. Companies know that social media isn’t a fad; it has completely changed the way we do business and the way we communicate. In the same…
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