Mobile tracking tech ties physical movements of shoppers to their purchasing decisions

Mobile tracking tech - Shopping Mall

A new type of mobile tracking technology may make it easier for advertises to target potential customers. A new study using a new kind of mobile tracking tech – information trajectory-based targeting – has found that by targeting a shopper’s physical movements, advertisers can significantly improve ads via mobile phones. This mobile technology goes beyond simply advertising to a customer based on their location. The new study, involving the mobile tracking tech, was recently published in the journal Management Science, and was carried out by researchers at Carnegie Mellon University,…

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Geofencing tech helps ambulance chasers target patients in the ER

Geofencing Tech Marketing - Emergency Room Hospital

Ambulance chasers have gone digital. Geofencing tech is being used by certain personal injury law firms in Philadelphia to send online ads to mobile phone users who enter nearby hospital emergency rooms. This is according to a recent broadcast from NPR radio show “All Things Considered” and reported by WHYY. The mobile ads can target consumers for more than a month. Geofencing tech is a popular mobile marketing technique commonly used by retailers to draw consumers into their shops. Coupons and special offers are sent to consumers within a specific…

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