QR codes and mobile marketing enhance McDonald’s NFL alliance promotions

mcdonald qr codes

The fast food chain has used a number of mobile and social marketing efforts, including quick response codes. In preparation for the kick-off of the 2014 NFL season, last week, McDonald’s took a multichannel approach to advertising itself as the official restaurant sponsor of the league, having launched an online and mobile marketing campaign that offered everything from football fan rewards to scanning QR codes. The campaign is meant to provide the most loyal fans with fun rewards based on their tailgating expertise. McDonald’s has long been a partner of…

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QR codes can help consumers buy a meal at McDonald’s

mcdonalds qr codes mobile payments

In Sweden, the fast food restaurant is now using the quick response codes to pay with SEQR wallet. McDonald’s Sweden has now announced that its customers will be able to use QR codes in order to pay for their meals, through the integration of the mobile wallet SEQR with its mobile app. This has been arranged through a partnership with the wallet application’s creator, Seamless. The existing mobile app from McDonald’s already provides the consumer with its menus, as well as the allergy and nutrition information associated with its foods,…

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QR codes allow QSR to provide truly fast food

Fast Food QR codes google glass

The appetite of these restaurants for quick response barcodes is proving to be a growing one. If there’s one thing that the top quick service restaurants (QSRs) have in common other than fast food, it appears to be the use of QR codes for a number of purposes ranging from mobile commerce and payments to marketing. Despite the fact that there are even newer technologies than the barcodes, they still have their appeal. Giants including McDonald’s, Wendy’s, and Taco Bell are all using QR codes to help them in one…

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McDonald’s adopts QR codes

McDonald’s using QR codes to provide consumers with information McDonald’s is embracing QR codes to provide its customers with new information concerning the food the restaurant chain provides. The company chose to make use of QR codes because of their information distribution capabilities. McDonald’s has taken note of the growing popularity of QR codes, especially as the codes continue to perform well against their competitors in the interactive mobile technology field. The company believes that the codes will help establish more transparency among health conscious consumers. Codes will allow access…

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QR codes applied to new McDonald’s packaging

McDonalds QR codes

Customers will now be able to access nutritional information by scanning barcodes with their smartphones. McDonald’s Corp. has just announced its intentions to release a new design for their packaging, which will include smartphone friendly QR codes created to make it easier for guests to their restaurants to access the nutrition information for the foods they purchase. This is the next step that the largest fast food chain in the world is making to cater to the nutrition conscious. The QR codes are the company’s response to the desire that…

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QR codes featured on McDonald’s packaging at the Olympics

qr codes McDonalds Olympics

*Image credit to Jeff Rooks The fast food giant has placed these mobile barcodes on packages sold at the Olympics Park location. Throughout the London 2012 Olympic Games, McDonald’s is printing QR codes on all of the food packaging that it sells at the Olympics Park location in order to provide consumers with easier access to nutritional information. This allows customers to obtain the sourcing and nutritional information with their smartphones. McDonald’s doesn’t intend to limit its use of QR codes to this single event, but is simply using it…

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