PoppingFUN Inc., a Wisconsin based candy manufacturer, has outlines a strategy to market its newest product of sour candies. By implementing a multi-faceted social media campaign using QR codes, the company hopes to boost exposure for its website, YouTube, Twitter, and Facebook pages. QR codes will be featured on the packaging of their new SHOCK brand and will be aggressively displayed to catch the attention of consumers. This marks the first time ever that the code has been associated with the debut of a candy brand. The codes will link…
Read MoreCandy manufacturer uses QR code with new “SHOCK” brand campaign
