QR Code Press

Google and Apple face off over map based mobile commerce

06/19/201206/19/2012 Julie Campbell

iPhones will no longer carry the mapping services from its top competitor. Apple has announced that by the fall, its iPhones will no longer be carrying the maps from Google, but will alternatively have a built in mobile commerce iOS mapping service for its users. Mapping services have become a central part of the smartphone user’s experience. They use their devices as a key method of the way that they navigate their own environment and the world as a whole. As such, a map is an important part of that…

Apple’s recent patents point to augmented reality application

08/22/201108/22/2011 Sam Lambert

Apple has been filing for more patents lately, suggesting that the high-profile technology company is gearing up to develop a new generation of swanky gadgets. According to a recent patent filed with the U.S. Patent and Trademark Office, Apple has its eyes set on augmented reality technology. AR has been growing popular among the big tech companies recently due to the growing support from consumers. In previous years, augmented reality was shunned because there was nearly no hardware available to handle the technology. Now that smart phones and other mobile…