The impact of m-commerce and social media on the hotel market

Shanghai Grand Hyatt Lobby

A number of recent predictions have been showing that the number of hotels that are angling to include social and mobile solutions is on the rise. The report called the Travel Distribution & Marketing Barometer has been released by EyeforTravel and examined data from 550 intermediaries and travel suppliers worldwide. This report showed that the investment into mobile marketing within that industry has increased within the higher budget categories. For instance, within the highest budget category, 41 percent reported that for three months, their mobile marketing budget allocation was sticking…

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Radisson launches new social media marketing campaign driven by QR codes

Radisson Edwardian Hotel Chain QR Code Campaign

  Social media is universally recognizable. More people are connected to some form of social network than ever before, partly due to the expansion of mobile technology. The extreme popularity of social media sites has never been more apparent to businesses that are beginning to adapt to a changing world, both socially and technologically. Now social networks have become a popular venue for marketing campaigns, particularly those looking to capitalize on interactivity through the use of QR codes. Radisson Edwardian, a prominent hotel chain in the UK, is one such…

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