A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…
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Google files for patent for mobile ad sensitive to light, sound, and temperature
Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…
Read MoreGoogle predicts that mobile will represent 15 percent of Black Friday searches
Google has recently announced its forecast that among Black Friday searches, those performed by way of a mobile device will represent 15 percent of the total. As holiday shopping is rapidly approaching, this news is providing important insight into the way that consumers are using their mobile devices, so that merchants can improve the way that they bring traffic to their stores. Google is making these predictions based on a study performed by its AdMob, which showed that 65 percent of the participants in its survey said that they had…
Read MoreGNC’s thought process behind their clean and easy mobile site
Another merchant takes advantage of the growing mobile platforms and the numerous tools that can be used. General Nutrition Centers Inc., (GNC) recently launched their new mobile commerce site. With the help of an m-commerce technology provider and Google Commerce Search, they achieved a unique and improved site. GNC wanted something different than the typical mobile commerce shopping site. They wanted to do something that would make them stand out among any competitors. Their new site offers certain functions and features that many retailers aren’t adding to their m-commerce sites.…
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