Apple has taken Fitbit’s wearable technology crown

Apple Watch wearable technology

Despite the fact that Tim Cook continues to refuse to reveal the sales figures for the Apple Watch, it has still beaten Fitbit. The Apple Watch sales numbers remain a mystery because of the company’s policy not to reveal this information about its wearable technology or other devices. However, despite the silence about the numbers, Apple has been declared the leader in the wearables market. Fitbit had previously held the top spot because of its highly popular fitness trackers and smartwatches. A recent report from Strategy Analytics placed the spotlight…

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Fitbit layoffs on the way after disappointing Q4 results

fitbit layoffs blaze smartwatch

The holiday season was reportedly not as good as hoped for the fitness tracker and smartwatch maker. Fitbit layoffs appear to be on the way despite the fact that the company maintains its position at the top of the wearable technology market. The company has announced that its fourth quarter results for 2016, though strong, missed Wall Street’s predictions. As a result of those results, it will be laying off between 5 percent and 10 percent of its total workforce. The company’s board voted that the Fitbit layoffs were among…

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Vector smartwatch company sold to Fitbit

fitbit logo smartwatch company

The top fitness tracker company has now purchased a one year old wearable tech brand. Fitbit purchased Vector, smartwatch company out of Romania that is only a year old. The brand is managed from London, England and is a year old. The Vector brand is best known for smartwatches that have their own proprietary operating system. That said, beyond running on its own OS, the smartwatch company is also recognized for producing a device that has a 30 day battery life. In the smartwatch market, that amount of battery life…

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American wearable technology market underperforming compared to predictions

smartwatch American wearable technology market

U.S. wearables as a whole are not doing as well as had been forecasted earlier this year. While certain specific wearables are doing well, the American wearable technology market as a whole is not growing as expected. A new eMarketer report suggest that even top performers aren’t reaching the anticipated growth levels. This, at the same time that Apple continues to insist that its Apple Watch sales are “doing great.” The eMarketer data showed that Fitbit, the Apple Watch and other devices were expected to see a 60 percent year…

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Pebble smartwatch company withdrawing from the market

Pebble Core - Pebble smartwatch wearable technology

The firm behind the wearable technology has announced that it will be shutting down its operations. The Pebble smartwatch had been holding its own for a long time. However, with wearable technology competition rising from giants such as Apple and Google, the challenge skyrocketed. Many in the industry felt that Pebble’s longer history would ensure its position in the market. That does not appear to be the case. On Wednesday, the company announced that the Pebble smartwatch business would soon shut down. The announcement was made on the official Pebble…

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