Mobile commerce study reveals more than half of female smartphone owners shop

mobile commerce demographics

Research performed by Swirl showed that 53 percent of women device users have up to 5 shopping apps. The results of a recent study conducted by Swirl have revealed that while 53 percent of female smartphone owners have up to five different mobile commerce apps on their devices, they still feel that the best overall shopping experience is the one that they receive while they are actually in store. The smartphone marketing platform provider conducted the survey among American consumers. In order to reach its conclusions, Swirl held a survey…

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