Emojis are starting to make their way into mobile marketing

emoji mobile marketing

Brands are adopting the use of these emoticons on an increasing basis in order to make posts more relatable. When it comes to mobile marketing over social media, some brands seem to have it down pat while others are missing the mark, but nobody seems to be able to come up with a specific formula to reach consumers and successfully engage them. In order to help to improve social media marketing success, brands have been turning to emoji adoption. A new report published by marketing automation firm, Appboy, has shown…

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Mobile advertising Super Bowl “stickers” suggest new way to reach consumers

Super bowl social media advertising marketing wearable technology

While everyone was watching for the commercials that were run over television, smartphones were being used. Companies have come to notice that mobile advertising has become a vital part of Super Bowl advertising, even if it is the television commercials that generate the largest amount of media hype. The reason is that people use social media and other channels throughout these large events. This year, digital stickers stood out as a greatly enjoyed way to reach consumers and to cause them to share a brand’s message with all of their…

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