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New study shows emoji usage for mobile marketing is very effective

07/18/201807/17/2018 Jesse Collins

Emoji usage in mobile marketing - emoji smileys

Leanplum confirms that the use of emojis in marketing messages boosts engagement. If you were wondering if emoji usage in mobile marketing messages works, according to a new report called “Unlocking Engagement & Growth with Emojis”, from mobile engagement platform Leanplum, there’s a good chance that it might. The company’s data from their study reveals that emojis significantly impact mobile usage and engagement as well as aid in retention when used in push notifications and emails. Leanplum analyzed 300 million emails and push notifications worldwide. In their study, which is…

Emojis are starting to make their way into mobile marketing

04/01/201603/30/2016 Julie Campbell

Brands are adopting the use of these emoticons on an increasing basis in order to make posts more relatable. When it comes to mobile marketing over social media, some brands seem to have it down pat while others are missing the mark, but nobody seems to be able to come up with a specific formula to reach consumers and successfully engage them. In order to help to improve social media marketing success, brands have been turning to emoji adoption. A new report published by marketing automation firm, Appboy, has shown…

Mobile advertising Super Bowl “stickers” suggest new way to reach consumers

02/09/201502/07/2015 Jesse Collins

Super bowl social media advertising marketing wearable technology

While everyone was watching for the commercials that were run over television, smartphones were being used. Companies have come to notice that mobile advertising has become a vital part of Super Bowl advertising, even if it is the television commercials that generate the largest amount of media hype. The reason is that people use social media and other channels throughout these large events. This year, digital stickers stood out as a greatly enjoyed way to reach consumers and to cause them to share a brand’s message with all of their…