First-ever mobile shopping game show launched by Gravy

Mobile Shopping Game Show - Man on Phone - mobile phone users

Participants compete for discounts on new and innovative products. Live media company, Gravy, has launched the very first mobile shopping game show. A high-energy and interactive live show, audiences can watch and compete for new and interesting products discounted from 30 – 70% off. The live mobile game show also raises money for charity. The show is available via an iOS mobile app and is live every night at 8:30pm ET. Each mobile shopping game show features a new product presented in a unique price-dropping game format, according to a…

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eMarketer mobile commerce forecast shows strong future

mobile commerce forecast

The firm’s recent study suggests that smartphone based shopping is building a highly positive landscape. The doubts some are still expressing against the growth potential of m-commerce have another study against them following a new eMarketer mobile commerce forecast. Within the report were the results of a study on the smartphone shopping ecosystem. While the m-commerce prediction aligns with other research, it also includes some striking insight. The eMarketer mobile commerce forecast states that by the year 2021, smartphone and tablet based shopping will make up 72.9 percent of the…

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Valentine’s Day mobile sales rose 9 percent this year

Valentine’s Day mobile sales

The day showed considerable growth when compared to the figures from the same time in 2017. This year, the Valentine’s Day mobile sales experienced sizeable growth over the figures from last year. It looks as though shoppers are looking to their smartphones on an increasing basis when it comes to making purchase for the occasion, said data from the Qubit marketing personalization company. Conversions recorded on Valentine’s Day were recorded to be 37.94 percent over mobile channels. That said, as successful as the Valentine’s Day mobile sales were, desktop still…

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Mobile technology adoption pushes in-store sales down among unprepared retailers

education, mobile technology adoption, business, startup and office

Experts are cautioning retailers that if they want to remain open, mobile features are not optional. This last holiday shopping season saw a decline in in-store shopping that many are blaming on mobile technology adoption. In fact, the spending in retail businesses during that season it its slowest since 2012 in many markets such as in the United Kingdom. That said, while some retailers suffered, others found that they were using smartphones to bring customers in. Mobile technology adoption has presented a considerable challenge to the entire retail industry. That…

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Americans look to mobile shopping research first, then head to stores

Devices mobile shopping research

New research shows that most U.S. consumers will check out a product online before buying in person. Last year, the American e-commerce market watched mobile shopping research take off before consumers were even getting in their cars to visit stores. In fact 88 percent of consumers were using the internet to read up on products before making an in-store purchase. During the holiday season, many people who had planned to shop online headed to brick and mortar shops. In the United States, holiday shoppers used online and mobile shopping research…

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Most retailers say omnichannel commerce is vital to success but few have mastered it

omnichannel commerce mobile shopping habits desktop

A new report suggests that despite the fact that selling over several channels is seen as critical, companies aren’t there yet. A new Brightpearl report suggests that while 87 percent of retailers agree that an omnichannel commerce approach to marketing and selling is critical to their business, only 8 percent have managed to master this method. The report suggests a sizeable gap between the importance of omnichannel and current retail execution. The report was the result of a data analysis conducted by Blackpearl, a firm providing retail management systems for…

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Shopify Black Friday sales break records at $1 million per minute

Black friday sales mobile commerce optimized

At the peak of the day, merchants selling over this multi-channel commerce platform broke their previous records. Shopify has released its initial Black Friday sales figures, revealing that it has broken all its previous records. The platform, which is currently used by more than 500,000 merchants, cumulatively topped all their previous records. Last year’s sales peak had been $555,716 per minute and was left behind by this year’s $1,000,000 per minute. This most recent Black Friday sales success was interpreted by Shopify as a demonstration of the importance of that…

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Holiday m-commerce, voice and e-commerce will lead the way this year

Holiday m-commerce shopping present

This year, technology will be playing a more important role than ever in the traditionally busiest shopping season. A new survey conducted by AlixPartners showed holiday m-commerce combined with e-commerce and voice will be vitally important to shoppers and retailers during the busiest shopping season of the year. Almost 3 out of every 4 survey respondents said they would be doing most of their holiday shopping in-store. The holiday m-commerce survey involved the participation of over 1,000 customers across the United States. AlixPartners, a global business advisory firm, conducted the…

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Mobile and tablet commerce see meaningful growth rates in Germany

tablet commerce

New research has found that both smartphone and tablet users are shopping more on their devices. While desktop continues to be the leading shopping choice for consumers, tablet commerce and smartphone shopping has taken off in Germany. A healthy and rapidly growing number of mobile device users are looking to those gadgets when they need to make a purchase. This, according to recent m-commerce and t-commerce research released by Mintel. Mintel’s mobile and tablet commerce research found that 29 percnet of Germans aged 16 and older had used their smartphones…

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Retail mobile apps have moved ahead of e-commerce sites

retail mobile apps shopping

As consumers use their smartphones for a growing number of tasks, retailers are being advised to keep up. As m-commerce reaches an explosive growth rate, retail mobile apps are becoming increasingly important to consumers as they shop. In fact, this trend is becoming important enough that retailer are now being cautioned that if they don’t start offering the right tools to attract and keep shoppers over their smartphones, they will already be losing out. Due to a growing number of analytics reports, it has become generally accepted that more traffic…

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Mobile commerce customer satisfaction is dropping

omnichannel commerce mobile shopping habits desktop

Even though smartphone based shopping is gaining more quickly in popularity than desktop, people aren’t happy with it. Mobile commerce customer satisfaction is on its way downward, according to new research. In fact, this has been the trend over the last two years, even though people are using it more often. Recent predictions indicate that half of all online purchases will be over mobile channels by 2018. Vanson Bourne recently conducted research on behalf of LogMeIn. What they found was that mobile devices will drive half of all purchase in…

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