Tag: augmented reality

Volkswagen and Microsoft launch augmented reality glasses project

Sam Lambert
augmented reality glasses - technology

The companies are working to use the HoloLens 2 to bring AR into the driving experience. Volkswagen and Microsoft have announced that they will be collaborating on a HoloLens 2 augmented reality glasses project that will bring the experience right into a driver’s own vehicle. The idea is to provide a holographic display of relevant information right when the driver needs it. The augmented reality glasses project would bring technology closer to being able to provide information such as traffic conditions, weather reports, shopping recommendations and highlights of points of…

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AR Experiences are on their way to local landmarks via Snap

Julie Campbell
AR Experiences - Augmented Reality

The social media giant has made a new move in letting users experience the augmented reality world. Snap has announced that it is making a new move into the world of augmented reality with AR experiences that will let local landmarks be converted into something entirely new. Creators will be able to use the feature to transform local landmarks into something different in the digital sphere. Yesterday, Snap unveiled its new software tool called Custom Landmarkers, which makes it possible for users to construct 3D models out of physical locations.…

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Gadget-free virtual world simulator tech patented by Disney

Sam Lambert
Virtual World Simulator - Augmented Reality technology

The augmented reality tech wouldn’t require the user to wear a headset or glasses for the experience. Disney has filed a patent for a new type of Virtual World Simulator technology that is supposed to allow for augmented reality experiences but without the need for users to wear glasses or headsets. The US Patent and Trademark company granted the patent to the Walt Disney Company on December 28, 2021. The patent was for virtual world simulator technology that would let the company create theme park rides in the real world…

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Facebook hints at new VR prototype device in recent pics

L. Green
VR prototype - technology

Mark Zuckerberg and Andrew “Boz” Bosworth were playing with virtual and augmented reality tech. Facebook CEO Mark Zuckerberg and soon-to-be CTO Andrew “Boz” Bosworth, the head of virtual reality, shared pictures of them playing with and showing off AR and VR prototype tech. Both of the social network’s execs posted images of themselves wearing the headsets. In both cases, they linked the VR prototype pictures with Facebook concepts, suggesting that this was a direction in which the company was heading. Though the headsets both executives were wearing are not at…

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TikTok is testing out new augmented reality developer tools

Stephanie Beck
Augmented Reality developer tools - AR

The social media app is trialing AR as its rivals Facebook and Snap have been openly doing the same. TikTok is following in the footsteps of some of its top rivals by testing new augmented reality developer tools. These could eventually provide the opportunity for creators to build AR effects into the popular social media app. The platform remains in the private beta stage of development and is called TikTok Effect Studio. According to a recent report from The Verge, the TikTok Effect Studio is in its private beta phase…

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