Augmented reality shows promising signs of practical use in the near future

Augmented-Reality-Marketing

Though augmented reality was still only in its experimental stages two years ago, it is showing signs of truly coming into its own through the latest commonly used and readily available technologies. Augmented reality is a cutting edge electronics industry innovation which superimposes audio, graphics, and other sensory enhancements from the screen onto an environment in real time. Though images on television and other standard graphics technologies don’t change with the perspective of the viewer, augmented reality systems let the viewer change what is seen through movements of the eyes…

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AR’s role in tomorrow’s mobile market

Future of Augmented Reality Technology

Augmented reality may not be all it’s cracked up to be, according to Alex Makarov, head of development at SHAPE Services, a developer of mobile applications for iOS. The expectations surround augmented reality seem to be quite high. This should come as no surprise as several tech companies boasted that society would be fully immersed in virtual environments by now. Marketing campaigns and YouTube videos have not placated these expectations, as they often paint the technology in a favorable light. And so, society waits on the edge of its seat…

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New Augmented Reality Applications in the Pipeline

With technology improving daily, mobile phones and netbooks are quickly evolving into more than just a “personal assistant” type of apparatus. The applications have become far more personalized for individual needs and now there is something new to add into the mix. Augmented Reality applications may just push us into the next phase of becoming ‘one’ with our mobile devices.  The new generation devices of iPhone/iPad, and Android, have been able to integrate a few augmented applications that react and respond in a believable manner. Augmented Reality joins the digital…

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