Physicians Formula allows consumers to sample products via AR makeup ads

AR makeup ad - cosmetics - makeup brushes

The popular cosmetic brand lets viewers virtually sample makeup products. Augmented reality (AR) ads are nothing new and now California-based cosmetic company Physicians Formula is following the trend with its AR makeup ads. The ads work with either a web or mobile camera. Physicians Formula partnered with FaceCake Marketing Technologies on banner ads using augmented reality. The ads, which appear on websites like The Huffington Post and SheKnows, reported Mobile Marketer, work with a web camera or a mobile camera. It is also possible to upload a saved photo. Either…

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Augmented reality CV show performance used for Volvo Trucks

volvo truck augmented reality

The auto manufacturer used mobile marketing technology to draw attention to its products and vehicles. Volvo Trucks has become one of the first vehicle manufacturers to use augmented reality technology in order to help to promote its vehicles and their various features and products. They made their very first move of this nature as a part of their presence at an industry show. The CV Show presence that Volvo with a Hall 5 stand provided visitors with an interactive experience through augmented reality. The AR technology provided those visitors with…

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Audi makes use of augmented reality for new marketing campaign

augmented reality audi

Audi embraces augmented reality for marketing While augmented reality sees more use in prosthesis and as a key technology for wearable computer systems, it remains a powerful marketing tool that continues to have a strong effect on consumers around the world. Augmented reality is an ideal mobile marketing tool because of its interactive nature. With the number of consumers with smartphones and tablets rising, more companies have been working to adopt and make use of augmented reality for marketing purposes. Audi is one of those companies. Marketing campaign shows off R8…

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Eye announces release of its Amplify out-of-home mobile marketing network

Mobile Commerce

This hybrid, all-in-one concept is the largest in the world. Eye has just unveiled the immediate activation of the largest mobile enabled out of home digital network in the world, called Amplify. This platform is technology neutral, and gives advertisers the ability to broaden their standard out of home campaigns so that they can delve into the smartphone channel through the use of NFC technology, QR codes, SMS, and augmented reality (AR). This complements their current American offering of Mobile Proximity Marketing, which is powered by Mobiquity Networks and is…

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Nellymoser implements massive mobile marketing campaign using many technologies

Mobile Commerce News

Strategies use QR codes, NFC, digital watermarks, and augmented reality in Q1 2012. Massachusetts- based Nellymoser, a technology and marketing company, has cemented its position as leader in the mobile-activated print sector by producing a number of high-profile campaigns within the first three months of the year. Beyond its popular QR code campaigns, it has also used many other techniques for groundbreaking use of mobile technology in publications such as Brides Magazine, Sports Illustrated NCAA Basketball Tournament Preview Issue, and Wired Magazine. Some of the highlights from the various Nellymoser…

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Augmented reality shows promising signs of practical use in the near future

Augmented-Reality-Marketing

Though augmented reality was still only in its experimental stages two years ago, it is showing signs of truly coming into its own through the latest commonly used and readily available technologies. Augmented reality is a cutting edge electronics industry innovation which superimposes audio, graphics, and other sensory enhancements from the screen onto an environment in real time. Though images on television and other standard graphics technologies don’t change with the perspective of the viewer, augmented reality systems let the viewer change what is seen through movements of the eyes…

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AR’s role in tomorrow’s mobile market

Future of Augmented Reality Technology

Augmented reality may not be all it’s cracked up to be, according to Alex Makarov, head of development at SHAPE Services, a developer of mobile applications for iOS. The expectations surround augmented reality seem to be quite high. This should come as no surprise as several tech companies boasted that society would be fully immersed in virtual environments by now. Marketing campaigns and YouTube videos have not placated these expectations, as they often paint the technology in a favorable light. And so, society waits on the edge of its seat…

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New Augmented Reality Applications in the Pipeline

With technology improving daily, mobile phones and netbooks are quickly evolving into more than just a “personal assistant” type of apparatus. The applications have become far more personalized for individual needs and now there is something new to add into the mix. Augmented Reality applications may just push us into the next phase of becoming ‘one’ with our mobile devices.  The new generation devices of iPhone/iPad, and Android, have been able to integrate a few augmented applications that react and respond in a believable manner. Augmented Reality joins the digital…

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