Mobile commerce is failing to impress everyone

Mobile games popularity

Some consumers are less than pleased with the current experience that is being provided for their smartphones. A recent study has shown that while consumers are increasingly expecting to be able to use mobile commerce as a part of their cross channel shopping experience, many are failing to have their expectations met by their favorite retailers. The research shows that retailers are often letting their customers down over this channel. The research was conducted by Accenture, which discovered that though about 90 percent of consumers feel that they should be…

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