4 Trends That Continue to Define Mobile App Advertising

mobile app marketing trends

Mobile users today have literally millions of apps available from which to choose. This means app marketers are facing a two-fold challenge: Make users aware of the existence of their app in a crowded marketplace and convey the unique value it can provide users before a competitor manages to do the same. Where there’s fierce competition, there’s innovation. The mobile app advertising industry is no exception here; savvy marketers are harnessing emerging technology to drive high-quality installs that lead to further engagement. Here are four trends that continue to define…

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Sam’s Club Now mobile shopping app could replace cashiers

Sam's Club Now - Store in Dallas

A new technology is being tested in Dallas by the Walmart-owned wholesale club. Sam’s Club Now is an innovative concept store that will soon open its doors in the Dallas, Texas area. The store is designed to test out new concepts involving mobile shopping and mobile checkout. The Dallas store will be the first to test the technology developed to provide a full mobile shopping experience. In addition to testing mobile checkout, Sam’s Club Now will also be testing other concepts. Among these include electronic shelf labels, augmented reality, AI-infused…

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Find saints and Bible characters in new mobile game Follow JC Go

Follow JC Go - mobile game - christian chruch interior

The Vatican has approved a church-themed game inspired by Pokémon Go Follow JC Go! is a new mobile game designed to encourage young Christians to attend church. As you might suspect from its name, the game follows a similar theme to Niantic’s phenomenally popular Pokémon Go, launched back in 2016. The major difference being, however, that instead of finding and collecting monsters, you find and collect saints and other biblical figures. Pope Francis has applauded the Vatican-approved game. Even more interesting, Follow JC Go has not only received a stamp…

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5 Tips to Staying Safe on Snapchat

Safe on Snapchat

Snapchat is a social networking app that allows people to send each other pictures, videos and text messages that disappear after a few seconds. The app is designed to destroy all images, videos and other content that has been received after 10 minutes. This means that neither the sender nor the receiver can store the content permanently. Although Snapchat allows people to communicate discreetly, it comes with a number of risks. If you are not careful, someone might hack into your account. Besides that, your images and videos can be…

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New Bank of America mobile banking features give clients instant one-touch access

Bank of America mobile banking - banking, economy, mobile phone

The Bank of America has announced a new feature designed to improve the mobile banking experience. The Bank of America mobile banking app will soon offer a feature that enables their mobile clients to switch between its app and the apps of its subsidiaries, without having to re-authenticate. These subsidiaries include Merrill Lynch, Merrill Edge, and U.S. Trust. Mobile banking clients can now manage their banking and investing with greater convenience. Without having to re-authenticate between the mobile apps, it is easier for clients to manage their banking and investing…

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Commuter commerce is on the rise according to new survey

commuter commerce - woman on phone outside of bus

Almost half of commuters use their smartphones for ordering food or shopping. Commuter commerce is a growing trend according to research from Fetch. A recent survey conducted by the mobile agency has revealed that 43% of the 1,700 US commuters they surveyed last month have used their mobile phone to shop or order food ahead. This percentage of shopping and food ordering via smartphones is higher than before. The commuters who were surveyed also revealed that they engaged in mobile commerce activities during their commute more now than they did…

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New sandbox mobile game to launch in China from LEGO and Tencent

Sandbox mobile game - LEGO CUBE - Youtube

The upcoming mobile game to launch in China is called LEGO Cube. LEGO Cube is a kid-friendly sandbox mobile game that is the first branded mobile game Danish company LEGO is launching in collaboration with Chinese tech giant Tencent Group, in China. Earlier this year, the two companies formed a digital partnership. This game is the first digital gaming experience to come from this partnership. The focus of the game is imagination and creativity. LEGO Cube’s platform has been designed to allow players to explore creativity and imagination in a…

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Confirmed: New Twitter unfollow suggestions feature undergoing testing

Twitter Unfollow - Twitter Login Screen

The micro blogging social media platform is piloting the opposite of its “Who to Follow” suggestions. A new Twitter unfollow feature is currently being tested as an opposite suggestion to the “Who to Follow” tool. The company has confirmed an original report made by Slate indicating that the micro blogging social media platform was trialing this option. Though Twitter has confirmed that the test is in process, it did not expand on the details. The “Who to Follow” suggestions have been around for years. They make suggestions for users regarding…

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Air Canada mobile app data has been compromised

Air Canada Mobile App - Air Canada airplane

Canada’s largest airline confirms its mobile app data has been breached. The airline’s customers who use the Air Canada mobile app, have been notified about a cyberattack that occurred at some point last week during August 22 – 24. An estimated 20,000 of its 1.7 million app users may have been affected. As many as 20,000 Air Canada mobile app users have been affected, according to the company. This is approximately 1% of its 1.7 million app users. The airline became aware of the app data breach when it noticed…

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New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to make an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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New innovative mobile measurement technology to be demonstrated in NYC

Mobile measurement technology - tape measure - woman

My Size is gearing up to show off its unique MySizeId app. The Israel-based developer and creator of the mobile measurement technology, My Size Inc., has announced it will be demonstrating its innovative smartphone apparel sizing app at the Curvey Con in New York City, a premier plus-size event, taking place during New York Fashion Week in September. The innovative technology could help boost the sales of apparel retailers. The company believes that its MySizeId app, designed for accurate and personalized apparel sizing, can increase the sales of apparel retail.…

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