Tag: wrapp

Mcommerce steps up yet again with Swedish PayPal partnership

Jesse Collins
Paypal mobile payments

The new deal with the WRapp gifting app brings mobile payments up a level in Sweden. PayPal has announced that it has entered into a new partnership with Wrapp, which will give them the opportunity to test a social gifting service as a way to draw new Swedish users. Wrapp is a service that allows friends to give, receive, and use mobile gift cards. This mcommerce app also allows friends to work together to build a combined gift from several people to give to one recipient. The application works through…

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Gift services could be the key to success in mobile commerce

L. Green
Mobile Commerce Trends

The fight for mobile commerce dominance continues As mobile commerce continues to gain momentum amongst consumers, the fight for dominance in the emerging industry is becoming more heated. Mobile commerce is powered by NFC technology. This technology makes it possible for mobile devices, such as smart phones and tablets, to send and receive information wirelessly. Typically, these devices must been in close proximity to NFC signals in order for this transmission to be successful. This makes NFC ideal for mobile commerce because it is able to transform mobile devices into…

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