Long Tail Theory may be at practice today In 2004, Wired Magazine’s Editor-in-Chief, Chris Anderson, introduced a theory he called The Long Tail. The theory suggests that the focus of culture and the economy are shifting away from mainstream products and markets and more toward niche markets. What may be driving this shift is the growing prevalence of mobile technology in the lives of consumers. This technology has enabled consumers to interact with the world in a new way and has given them the ability to find the products they…
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WIRED and Quad/Graphics create North America’s first NFC advertisement for magazines
NFC advertisement for magazines is just the start! Acclaimed technology magazine WIRED will feature America’s first NFC advertisement this month in its April issue. The advertisement was fashioned by Quad/Graphics Inc., a commercial and industrial printing company based in Wisconsin. It will be the first advertisement of its kind in the North American magazine industry, but will not likely be the last. NFC technology has been gaining momentum in the marketing industry because of its ability to engage a new generation of consumer. These consumers are seemingly inseparable from their…
Read MoreWIRED to feature new NFC advertisements from Lexus
Popular technology magazine WIRED has announced that it will be featuring a new NFC marketing campaign from automaker Lexus. The magazine claims that the new NFC advertisements are the first ever in the magazine industry. The ads will feature new navigation and safety technology that will be incorporated into upcoming Lexus models. These advertisements are being billed as an interactive experience, allowing WIRED readers to get hands-on experience with the new technology coming from Lexus. Readers with NFC-enabled smart phones will be able to test out the Lexus Enform with…
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