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The practicality of augmented reality

The practicality of augmented reality

(adsbygoogle = window.adsbygoogle || []).push({}); Augmented reality is more than a marketing and entertainment tool Augmented reality is often considered to be nothing more than an entertainment gimmick. The technology enables interactive digital displays to be superimposed over nearly any real world environment. In terms of entertainment, augmented reality certainly does have a lot to offer. As such, it has been seeing more use in movies, televisions, and even marketing by companies interested in engaging people in … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, Technology News

Mobile World Congress Attendees Pick Blippar as World’s Most Innovative Mobile Technology

Mobile World Congress Attendees Pick Blippar as World’s Most Innovative Mobile Technology

As winners of ‘A Vision of 2022’, the image-recognition company is invited to the American telecoms giant AT&T’s Innovation Foundry in California. 5th March 2012, blippar, the image-recognition company, has been chosen as the most innovative mobile technology in the world after a public vote at Mobile World Congress (MWC) in Barcelona this week. Blippar wowed audiences with a demo of its free app at the “Vision of 2022” session, hosted by US telecoms giant AT&T. Competing … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing, United States

Aurasma augments the real world with real-time web updates

Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing

Augmented reality reading program met with success in California

Augmented reality reading program met with success in California

At one California school, a new interactive reading program is having big results. The Lorena Falasco Elementary School in Los Banos, California, has been using a reading program developed from Logical Choice Technologies, a developer of education technology, and the initiative has been a big hit with the children at the school. Principal Jane Brittel believes that the program is having such a positive impact on students because it uses augmented reality as a way … Read entire article »

Filed under: Augmented Reality, Featured News, Technology News, United States

BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing

BP sponsors Olympic and Paralympics athletes with new augmented reality campaign

BP sponsors Olympic and Paralympics athletes with new augmented reality campaign

British Petroleum (BP) America has announced its support for nine U.S. Olympic and Paralympics athletes.  The company has partnered with Bloomberg BusinessWeek to begin distributing virtual trading cards in the BusinessWeek magazine. Smart phone users will be able to download the virtual cards and use them to initiate augmented reality experiences. BP plans to continue this initiative through 2016, as it is one of the energy partners of the U.S. Olympic Committee. Using the cards, smart … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce

Guiding Light mobile application can help people find their way with the use of augmented reality

Guiding Light mobile application can help people find their way with the use of augmented reality

In an effort to make augmented reality slightly more practical, researchers from the Massachusetts Institute of Technology’s Media Lab have developed a new application that uses the technology to help people find their way around buildings. The Media Lab’s Jae-Woo Chung created the application, called “Guiding Light,” as well as an accompanying badge that can be worn or posted on a surface. The badge contains magnetic sensors that the application can pick up on using … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce, Technology News, United States

Augmented reality continues to send ripples of innovation through the world of art

Augmented reality continues to send ripples of innovation through the world of art

Blurring the lines between the physical and digital worlds is becoming an interest for artists. In an effort to break new artistic ground, many have turned to augmented reality, hoping that the technology will help them achieve their aim. Thus far, artists using augmented reality have seen a great deal of success. Artists Annica Cuppetelli and Cristobal Mendoza have been using the technology for some time and have recently launched a new project that aims … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, International

Between Page and Screen shows how augmented reality can be used to bring print to life

Between Page and Screen shows how augmented reality can be used to bring print to life

Print may not be dead, but it has certainly been crippled by the advent of technology. The print industry has been struggling to keep up with the pace of technology, but it has proven difficult to keep up with a media that is undergoing constant change. Technology may not be the outright enemy of the print industry, however, as it can be used to breathe new life into books. Augmented reality can accomplish this feat … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, Mobile Commerce, Trends, United States

Google nearing completion of new augmented reality eyeglasses

Google nearing completion of new augmented reality eyeglasses

As augmented reality grows in popularity, more technology companies are looking into its uses. Google is the latest company to consider adopting augmented reality in a new project that is reminiscent to their popular Google Goggles program. The Google Goggles application is an augmented reality browser that allows users to find virtual information about their environment using the camera of their smart phone. Google may be looking to take this a step further by removing … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce

Starbucks to launch new augmented reality campaign for Valentine’s Day

Starbucks to launch new augmented reality campaign for Valentine’s Day

Valentine’s Day is coming and Starbucks is gearing up for a new augmented reality campaign. The famed coffee company launched their Cup Magic mobile application last year for one of their first AR campaigns and the app will be used for their latest initiative. The company has plans to release a series of Valentine’s Day-themed cups that contain virtual experiences that can be unlocked through the use of a smart phone. The Magic Cup app … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce, Mobile Marketing, Trends