The practicality of augmented reality

augmented reality

Augmented reality is more than a marketing and entertainment tool Augmented reality is often considered to be nothing more than an entertainment gimmick. The technology enables interactive digital displays to be superimposed over nearly any real world environment. In terms of entertainment, augmented reality certainly does have a lot to offer. As such, it has been seeing more use in movies, televisions, and even marketing by companies interested in engaging people in a more dynamic fashion. With businesses focusing heavily on the marketable aspects of the technology, its practical uses…

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Mobile World Congress Attendees Pick Blippar as World’s Most Innovative Mobile Technology

Augmented Reality Video

As winners of ‘A Vision of 2022’, the image-recognition company is invited to the American telecoms giant AT&T’s Innovation Foundry in California. 5th March 2012, blippar, the image-recognition company, has been chosen as the most innovative mobile technology in the world after a public vote at Mobile World Congress (MWC) in Barcelona this week. Blippar wowed audiences with a demo of its free app at the “Vision of 2022” session, hosted by US telecoms giant AT&T. Competing against some of the world’s finest innovators in the mobile space, blippar won…

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Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products…

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Augmented reality reading program met with success in California

At one California school, a new interactive reading program is having big results. The Lorena Falasco Elementary School in Los Banos, California, has been using a reading program developed from Logical Choice Technologies, a developer of education technology, and the initiative has been a big hit with the children at the school. Principal Jane Brittel believes that the program is having such a positive impact on students because it uses augmented reality as a way to tech. The program is called Letters Alive and is one of the first augmented…

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BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize on the potential of mobile commerce via image recognition and augmented reality…

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