The practicality of augmented reality

augmented reality

Augmented reality is more than a marketing and entertainment tool Augmented reality is often considered to be nothing more than an entertainment gimmick. The technology enables interactive digital displays to be superimposed over nearly any real world environment. In terms of entertainment, augmented reality certainly does have a lot to offer. As such, it has been seeing more use in movies, televisions, and even marketing by companies interested in engaging people in a more dynamic fashion. With businesses focusing heavily on the marketable aspects of the technology, its practical uses…

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Mobile World Congress Attendees Pick Blippar as World’s Most Innovative Mobile Technology

Augmented Reality Video

As winners of ‘A Vision of 2022’, the image-recognition company is invited to the American telecoms giant AT&T’s Innovation Foundry in California. 5th March 2012, blippar, the image-recognition company, has been chosen as the most innovative mobile technology in the world after a public vote at Mobile World Congress (MWC) in Barcelona this week. Blippar wowed audiences with a demo of its free app at the “Vision of 2022” session, hosted by US telecoms giant AT&T. Competing against some of the world’s finest innovators in the mobile space, blippar won…

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Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products…

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Augmented reality reading program met with success in California

At one California school, a new interactive reading program is having big results. The Lorena Falasco Elementary School in Los Banos, California, has been using a reading program developed from Logical Choice Technologies, a developer of education technology, and the initiative has been a big hit with the children at the school. Principal Jane Brittel believes that the program is having such a positive impact on students because it uses augmented reality as a way to tech. The program is called Letters Alive and is one of the first augmented…

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BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize on the potential of mobile commerce via image recognition and augmented reality…

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BP sponsors Olympic and Paralympics athletes with new augmented reality campaign

2012 Olympics

British Petroleum (BP) America has announced its support for nine U.S. Olympic and Paralympics athletes.  The company has partnered with Bloomberg BusinessWeek to begin distributing virtual trading cards in the BusinessWeek magazine. Smart phone users will be able to download the virtual cards and use them to initiate augmented reality experiences. BP plans to continue this initiative through 2016, as it is one of the energy partners of the U.S. Olympic Committee. Using the cards, smart phone users can take a glimpse at the daily lives of athletes as they…

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Guiding Light mobile application can help people find their way with the use of augmented reality

In an effort to make augmented reality slightly more practical, researchers from the Massachusetts Institute of Technology’s Media Lab have developed a new application that uses the technology to help people find their way around buildings. The Media Lab’s Jae-Woo Chung created the application, called “Guiding Light,” as well as an accompanying badge that can be worn or posted on a surface. The badge contains magnetic sensors that the application can pick up on using the camera of a smart phone. Through the eyes of a smart phone, the badge…

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Augmented reality continues to send ripples of innovation through the world of art

Blurring the lines between the physical and digital worlds is becoming an interest for artists. In an effort to break new artistic ground, many have turned to augmented reality, hoping that the technology will help them achieve their aim. Thus far, artists using augmented reality have seen a great deal of success. Artists Annica Cuppetelli and Cristobal Mendoza have been using the technology for some time and have recently launched a new project that aims to push the boundaries of what people know about art. The project is called Nervous…

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Between Page and Screen shows how augmented reality can be used to bring print to life

Between Page and Screen

Print may not be dead, but it has certainly been crippled by the advent of technology. The print industry has been struggling to keep up with the pace of technology, but it has proven difficult to keep up with a media that is undergoing constant change. Technology may not be the outright enemy of the print industry, however, as it can be used to breathe new life into books. Augmented reality can accomplish this feat and as the print industry grows more comfortable with using the technology it understands the…

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Google nearing completion of new augmented reality eyeglasses

Augmented Reality glasses

As augmented reality grows in popularity, more technology companies are looking into its uses. Google is the latest company to consider adopting augmented reality in a new project that is reminiscent to their popular Google Goggles program. The Google Goggles application is an augmented reality browser that allows users to find virtual information about their environment using the camera of their smart phone. Google may be looking to take this a step further by removing smart phones from the equation entirely. Last year, Google hinted that they were working on…

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Starbucks to launch new augmented reality campaign for Valentine’s Day

Valentine’s Day is coming and Starbucks is gearing up for a new augmented reality campaign. The famed coffee company launched their Cup Magic mobile application last year for one of their first AR campaigns and the app will be used for their latest initiative. The company has plans to release a series of Valentine’s Day-themed cups that contain virtual experiences that can be unlocked through the use of a smart phone. The Magic Cup app is available for both iOS and Android mobile platforms. When viewed through a smart phone…

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