The Virginia Lottery will be partnering with Hipcricket, a mobile marketing and advertising company, to implement new marketing strategies targeting mobile consumers. The partnership aims to increase consumer engagement through the use of multichannel initiatives which include QR codes, multimedia messages and other services designed to keep consumers connected with the Lottery. QR codes, in particular, will play a large role in the campaign as they have become one of the most prized tools used by marketers to engage consumers. The Virginia Lottery will be adding QR codes to lottery…
Read MoreVirginia Lottery teams with Hipcricket to launch mobile marketing campaign
