Top B2B Marketing Strategies in 2019

B2B Marketing

Compared to the preceding years, B2B marketers are currently experiencing more transformations at every step of the buyer’s journey. Notably, with instant and unlimited access to information, competition between B2B marketers is stiffened. Meaning, only those that fit into the digital sea change will convert more leads to loyal customers. To formulate winning business to business marketing strategies in 2019 and beyond, unfolding in the subsequent paragraphs are some critical pointers to consider. Understand the target audience and give answers to their queries Customers have pains and challenges that they…

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Confirmed: New Twitter unfollow suggestions feature undergoing testing

Twitter Unfollow - Twitter Login Screen

The micro blogging social media platform is piloting the opposite of its “Who to Follow” suggestions. A new Twitter unfollow feature is currently being tested as an opposite suggestion to the “Who to Follow” tool. The company has confirmed an original report made by Slate indicating that the micro blogging social media platform was trialing this option. Though Twitter has confirmed that the test is in process, it did not expand on the details. The “Who to Follow” suggestions have been around for years. They make suggestions for users regarding…

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If you haven’t changed your Twitter password in the last few days, now’s the time

Twitter Password - Twitter on Mobile

This may also be seen as an opportunity to review higher security such as two-factor authentication. A new Twitter password is the latest recommendation for every one of the social network’s users. In fact, Twitter itself has made this recommendation. Following a bug in their system, all users are urged to create a completely new password. That said, Twitter and online security experts also see this as an opportunity for people to use upgraded security. Twitter recently released an important security announcement. Ironically enough, it occurred on National Password Day.…

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Number of Twitter users once again on the rise

Twitter Users - Smartphone with Twitter app on table with coffee cup

This year’s first quarter is treating the social media platform well, as it is making money, too. Twitter users are growing in numbers once again, giving the social network a strong start to 2018. The company managed to turn a profit for the second time since its inception. That said, it’s the user number growth that is drawing the most attention from a business perspective. The Q1 2018 earnings were recently reported, showing that those new Twitter users may keep up the profits. In fact, Twitter predicts that it will…

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Facebook scandal sends users to Instagram; owned by the same company

Facebook Scandal Sends Users to Instagram - Instagram on Mobile

Angry Facebook users deleting their accounts in droves are heading to another of the company’s platforms. The latest Facebook scandal involving Cambridge Analytics was the last straw for many users. That said, it’s not as though they’re ready to give up social media altogether. Interestingly, the alternative many are choosing is Instagram. Instagram, the image-based social media platform, is also owned by Facebook and is similarly operated. Many industry experts have found the move to Instagram to be a fascinating one. While some had expected the Facebook scandal to send…

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