This year’s Sundance Film Festival is set to host a rather different kind of scavenger hunt. Sorel, a high-end footwear brand, is inviting guests to participate in a virtual hunt using a mix of augmented reality, Facebook and, of course, QR codes. Park City, Oregon, home of the 2011 festival will be transformed by technology for the first six days. There’s a lot at stake as Sorel puts up its most popular brands for grabs – including exclusive access to events normally reserved for those of significant fame and/or VIP…
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