Facebook augmented reality ads let consumers digitally try on products

Facebook augmented reality ads starts with sunglasses - rack of sunglasses

Advertisers now have a new way to show off their products on Facebook. Facebook augmented reality ads isn’t just a rumor. Earlier this week, the social media giant announced that it is implementing augmented reality ads into the News Feed. These ads will give Facebook users the chance to digitally try on products. In new ad feature was demoed at an even earlier this week. At a New York City event that took place on Tuesday, July 10th, TY Ahmad-Taylor, the vice president of product marketing for Facebook’s global marketing…

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Unilever pushes for better social media influencer marketing practices

Social media influencer marketing - improve quality

Unilever wants to see greater transparency in the influencer marketing space. The transnational consumer goods giant is taking a stand against corrupt social media influencer marketing practices. It wants to improve a brand’s ability to measure impact, create a better experience for consumers and fight against fraud in the digital ecosystem. Unilever revealed its three commitments toward supporting advertising transparency. The social media influencer marketing space continues to grow and as it does, Unilever wants to work with honest social platforms to increase visibility and transparency. Unilever announced three commitments…

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Sound activated AR Lens Launched by Budweiser for World Cup 2018

Sound Activated AR Lens - Budweiser World Cup 2010 Game

The limited edition augmented reality lens will be available to Snapchat users. This week, in partnership with Snapchat, Budweiser will unveil multiple AR (augmented reality) lenses, filters and vertical video ads, including the world`s first sound activated AR lens. Part of Budweiser`s marketing strategy for the 2018 FIFA World Cup, this new technology launched on June 18th to coincide with England`s first match against Tunisia. The unique AR tech is for Snapchat users aged 18 and up. The sound activated AR lens is designed to respond in real-time to the…

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Beat Fever mobile game successfully connects fans and music artists

Beat Fever drives players to music streaming services - Apple Music on smartphone

The mobile game is driving millions to music streaming services Beat Fever is a relatively new music-based mobile game app that helps to bring music artists closer to their fans. It has successfully driven millions of streams to music streaming services including Apple Music, Spotify, YouTube and others. The music game has dramatically boosted music streaming. It is not uncommon for music from popular artists to be used in games for consoles, mobile and tablets. That being said, in most cases, fans rarely engage with the music they hear outside…

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YouTube monetization changes make it harder for new and lesser-known creators to earn

youtube monetization

The Google-owned video sharing service has made its monetizing regulations tougher again. The YouTube monetization regulations are getting tougher again, making it harder for video creators to reach the minimum requirements for earning. The new rules go beyond the number of views threshold implemented in 2017 for the Partner Program. The new YouTube monetization rules require that a channel must have at least 10,000 views to apply for the Partner Program, which was made in a change last year. However, now creators must also have a minimum of 1,000 subscribers…

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Facebook mobile ad growth drives the social network’s earnings higher

facebook mobile ad growth rewards qr codes

The company’s financial performance moves upward despite criticism regarding Russia’s U.S. election interference. Facebook mobile ad growth is pushing the company’s earnings upward despite the negative press the company has been receiving. The social network has received heavy criticism regarding the role it played in Russia’s interference in the American presidential election last year. The company revealed that its quarterly revenue has spiked to $10.3 billion, a massive year over year growth. Facebook’s quarterly revenue of $10.3 billion is significantly higher than it was in the same quarter in 2016,…

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Twitter ad transparency gets a boost to prevent potential future elections tampering

twitter ad transparency social media marketing

Social media networks have been scrambling to improve their reputations when it comes to elections results. Twitter has announced that it is making some serious changes to the Twitter ad transparency on its platform. Following a Russian political advertising investigation, the company is aiming to ensure that it will avoid influencing future elections results. The new transparency center will launch in coming weeks and will make it easier for users to see who is advertising. Over the next few weeks, Twitter ad transparency will becoming increasingly obvious by way of…

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Facebook food ordering launches on social media app

Facebook food ordering - fast food hamburger

The application will allow people to order meals from nearby restaurants without having to leave it. Facebook food ordering is now available to users of the social network’s popular mobile app, making it possible for smartphone users to order take-out without switching applications. According to Facebook, users are already use the social platform to learn about local eateries. Because of that, Facebook food ordering becomes a natural choice for the mobile app’s users. If they’re already trying to find out where they should eat, then it could be quite convenient…

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Terrorist social media marketing? Not on YouTube, says Google

Terrorist social media marketing

The technology giant has amped its extremism blocking efforts on the video sharing platform, using AI. Terrorist social media marketing – and how to block it – has become an area of central focus for the top platforms as both Facebook and YouTube work to combat the spread of extremist propaganda. Google and Facebook have both opened up to the public in their own ways to tackle this issue. To help fight terrorist social media marketing via YouTube, released an op-ed within the FT newspaper, publicly discussing the way in…

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Facebook Rewards QR codes provide in-store savings

facebook mobile ad growth rewards qr codes

The social network is aiming to show its stuff in terms of boosting traffic to brick-and-mortar shops. A new Facebook Rewards QR codes feature test is now underway as a new form of mobile marketing. This advertising is designed to send more in-store shoppers to the checkout counter with items to purchase. The reason is that the quick response codes are not only personalized but offer savings or bonuses. When a consumer scans the Facebook Rewards QR codes, they are able to take advantage of discounts and offers when they…

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