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CEOs dive into social media marketing brawl over Super Bowl ads

CEOs dive into social media marketing brawl over Super Bowl ads

(adsbygoogle = window.adsbygoogle || []).push({}); The chief execs of T-Mobile and Sprint entered into a public battle of tweets over their respective commercials. During the Super Bowl, the CEOs of both T-Mobile and Sprint openly and publicly brawled with each other in a social media marketing battle that raged on over their respective television commercials. The first shot was made by the CEO of T-Mobile, John Legere, with a tweet following Sprint’s ad. Legere was quick to tweet “Half-assed … Read entire article »

Filed under: Social Media Marketing, Technology News

Twitter to begin tracking mobile apps of its users

Twitter to begin tracking mobile apps of its users

The social network is going to start monitoring the other third party applications installed on a user’s smartphone or tablet. According to an announcement that was made by Twitter Inc, that social network company is going to start tracking the other third party mobile apps that are installed on the smartphones and tablets of its users, in order to be able to provide those people with more tailored content, which includes advertisements. This new component of the … Read entire article »

Filed under: Mobile Apps, Mobile Commerce Security, Mobile Marketing, Social Media Marketing

Social media marketing options from Facebook open to all advertisers

Social media marketing options from Facebook open to all advertisers

The company has now announced that its “Audience Network” mobile ad platform to all developers and marketers. Facebook has now taken another leap in its mobile social media marketing businesses and is working to give its options and revenues through the channel accessed by smartphone and tablet users. This opens up yet another opportunity for mobile marketing firms interested in using Facebook to its fullest. Facebook’s Audience Network was first announced as a new tool for businesses to … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing brings massive climate change awareness

Social media marketing brings massive climate change awareness

A single, well made, 3 minute video shown to the U.N. has now gone viral among international viewers. While the jury is still out about whether or not social media marketing is a highly effective way to reach consumers and spread a message, a three minute video that was shown to more than 120 world leaders at the United Nations is making a difference for climate change in a viral way online. The story gets even better … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing