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Social media marketing savvy authors cause shift in book sale strategies

Social media marketing savvy authors cause shift in book sale strategies

(adsbygoogle = window.adsbygoogle || []).push({}); Writers ranging from those of bestselling novels to hidden gem indie publications are turning to Facebook, Twitter, and beyond. It wasn’t all that long ago that promoting a book meant that an author would talk to everyone they knew, attend book signings, work to obtain positive reviews, and attempt to make their way into a media interview, but today’s author also needs to use social media marketing to be much more accessible … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Social Media Marketing, Trends, United States

Social media marketing research shows age and networks used are linked

Social media marketing research shows age and networks used are linked

A recent study has revealed that a person’s age helps to determine the networks that they will use. The results of a new social media marketing study conducted by ComScore has shown that the social network mobile app on which an individual spends the most amount of time can help to reveal his or her age. When it comes to the youngest demographic, the network app most likely to be used was Snapchat. Social media marketing firms may … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing, Technology News, Trends

Social media marketing trends have created a culture of e-authors

Social media marketing trends have created a culture of e-authors

As a growing number of consumers read e-books, authors have had to change the way they reach their readers. The e-reader and the tablet have taken the world by storm, particularly among teens and the millennial generation, and these mobile trends are driving authors – particularly those of novels and e-books geared toward those age groups – to have to alter their strategies in engaging their readers by way of careful social media marketing. Upon publishing the … Read entire article »

Filed under: QR Codes, Social Media Marketing, Trends

CEOs dive into social media marketing brawl over Super Bowl ads

CEOs dive into social media marketing brawl over Super Bowl ads

The chief execs of T-Mobile and Sprint entered into a public battle of tweets over their respective commercials. During the Super Bowl, the CEOs of both T-Mobile and Sprint openly and publicly brawled with each other in a social media marketing battle that raged on over their respective television commercials. The first shot was made by the CEO of T-Mobile, John Legere, with a tweet following Sprint’s ad. Legere was quick to tweet “Half-assed commercial, half-assed data speeds. … Read entire article »

Filed under: Social Media Marketing, Technology News