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Social media marketing research shows age and networks used are linked

Social media marketing research shows age and networks used are linked

A recent study has revealed that a person’s age helps to determine the networks that they will use. The results of a new social media marketing study conducted by ComScore has shown that the social network mobile app on which an individual spends the most amount of time can help to reveal his or her age. When it comes to the youngest demographic, the network app most likely to be used was Snapchat. Social media marketing firms may … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing, Technology News, Trends

Social media marketing trends have created a culture of e-authors

Social media marketing trends have created a culture of e-authors

As a growing number of consumers read e-books, authors have had to change the way they reach their readers. The e-reader and the tablet have taken the world by storm, particularly among teens and the millennial generation, and these mobile trends are driving authors – particularly those of novels and e-books geared toward those age groups – to have to alter their strategies in engaging their readers by way of careful social media marketing. Upon publishing the … Read entire article »

Filed under: QR Codes, Social Media Marketing, Trends

CEOs dive into social media marketing brawl over Super Bowl ads

CEOs dive into social media marketing brawl over Super Bowl ads

The chief execs of T-Mobile and Sprint entered into a public battle of tweets over their respective commercials. During the Super Bowl, the CEOs of both T-Mobile and Sprint openly and publicly brawled with each other in a social media marketing battle that raged on over their respective television commercials. The first shot was made by the CEO of T-Mobile, John Legere, with a tweet following Sprint’s ad. Legere was quick to tweet “Half-assed commercial, half-assed data speeds. … Read entire article »

Filed under: Social Media Marketing, Technology News

Twitter to begin tracking mobile apps of its users

Twitter to begin tracking mobile apps of its users

The social network is going to start monitoring the other third party applications installed on a user’s smartphone or tablet. According to an announcement that was made by Twitter Inc, that social network company is going to start tracking the other third party mobile apps that are installed on the smartphones and tablets of its users, in order to be able to provide those people with more tailored content, which includes advertisements. This new component of the … Read entire article »

Filed under: Mobile Apps, Mobile Commerce Security, Mobile Marketing, Social Media Marketing