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Mobile marketing firms are asking if their ads are worth it

Mobile marketing firms are asking if their ads are worth it

(adsbygoogle = window.adsbygoogle || []).push({}); Businesses are struggling to see the direct return on their investment into social and smartphone advertising. While businesses are spending a rising amount of money into mobile marketing and social media advertising strategies, the majority of them aren’t actually able to see all that much of a return on the investment they’ve been making, according to the results of a recently released study. At the moment, companies are spending an average of 10.6 … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

Massive Twitter outage sweeps mobile app and web experience

Massive Twitter outage sweeps mobile app and web experience

The social network experienced a worldwide malfunction on all platforms on Tuesday. On Tuesday, users around the world found themselves faced with a huge Twitter outage that placed the social network’s services out of reach, beginning with usage issues, followed by extensive access problems. The outage lasted well over an hour, which is an outstanding length of time for a social network. The Twitter outage spread rapidly across the web, mobile and even its API (application programming interface, … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing, Technology News

Wendy’s mobile ads on Facebook have a Snapchat style

Wendy’s mobile ads on Facebook have a Snapchat style

The fast food chain is creating interactive burgers through the use of GIFs and videos. Just as brands start tinkering with the mobile ads in the new full screen Facebook style, Wendy’s is working on using this new format in a whole new and creative way that they hope will encourage considerable interaction from consumers. The fast food restaurant chain is using images, videos and GIFs to illustrate how their burgers are made, layer by layer. The layers … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

Bacardi social media marketing strategy adds Facebook immersive mobile ads

Bacardi social media marketing strategy adds Facebook immersive mobile ads

This effort is mean to help the brand’s messages to be delivered on a quality global level. Bacardi has now become the first among brands of alcohol to implement a social media marketing strategy that includes the new mobile ad format from Facebook called Immersive Canvas. This is meant to enhance the quality of Bacardi’s creative when it comes to the mobile sphere. Now, Bacardi is hopeful that this new component to its social media marketing – which … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Facebook expands partnership with Shopify to promote social commerce

Facebook expands partnership with Shopify to promote social commerce

Companies to work together to make social commerce more prominent Facebook has expanded its partnership with Shopify, a leading e-commerce platform, in order to allow users to use the social network to serve as a digital store. The social network has been working to find a foothold in the mobile commerce space for some years now, but has been unable to do so due to failed initiatives in the past. Facebook’s with Shopify, however, has proven … Read entire article »

Filed under: Mobile Commerce, Mobile Payments

Mobile commerce is getting bigger on Facebook pages

Mobile commerce is getting bigger on Facebook pages

The social network has altered its mobile app to help to boost the ability of businesses to build shopping opportunities. Facebook is currently changing some of the features in its app in order to boost the appeal to businesses that are interested in creating mobile commerce storefronts within their regular pages. The latest design change provides businesses with the chance to create a call to action at the top of each page. That call to action gives businesses … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, Social Media Marketing

Authors are using mobile tech to engage readers

Authors are using mobile tech to engage readers

The key to this mobile marketing effort is to make sure that what you’re saying and how you’re saying it is relevant. Mobile tech has become a fantastic way for authors to be able to market their books – print and ebooks – in an affordable way that will greatly appeal to the readers in their target market. From social media marketing to blogging, this technology offers a considerable opportunity. However, just because a writer can complete … Read entire article »

Filed under: Entertainment Industry, Featured News, Gadgets, International, Mobile Commerce, Mobile Marketing, Social Media Marketing, Tablet Commerce, Trends

Free mobile internet from Facebook to expand

Free mobile internet from Facebook to expand

The social network will be increasing the service in order to increase its usage. Facebook has recently revealed that it has plans to broaden its free mobile internet service following the unveiling of its application in 17 different developing nation over the course of the last year. This was announced by way of a blog post that was made by an executive at Facebook. The company stated that it would be opening a new portal that would allow … Read entire article »

Filed under: Gadgets, Social Media Marketing, Technology News

Social media marketing product review strategies power up engagement

Social media marketing product review strategies power up engagement

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Technology News, Trends

Full screen mobile video ads will soon be launched on Facebook

Full screen mobile video ads will soon be launched on Facebook

The social network is adding this feature to the smaller screen versions of its experience. When it comes to mobile video ads, Facebook is hoping to make this social media marketing experience considerably larger and more interactive as it brings the full screen experience to smartphones and tablets. This move is the next big step to hit the Facebook video experience after auto play was added in December 2014. The company is now experimenting with full display mobile … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

Top 3 Ways that YouTubers are successfully engaging viewers

Top 3 Ways that YouTubers are successfully engaging viewers

When done right, video bloggers can be experts in social media marketing with hugely effective traffic generation. YouTubers are some of the top leaders when it comes to social media marketing, but just because a video is posted on YouTube, it doesn’t necessarily mean that it will generate the desired results. There are certain techniques and social marketing strategies that must be employed for traffic generation and engagement. Some video bloggers have paid attention to what truly works … Read entire article »

Filed under: Featured News, Gadgets, Mobile Marketing, Social Media Marketing, Technology News, Trends