The Metrics that Really Matter for Tracking B2B Social Media ROI

It’s easy to get caught up in the hunt for social media performance metrics that give you an ego boost. But “vanity metrics” like number of follows, likes, retweets, Klout scores and even shares don’t really indicate anything about the success of your marketing in a business sense. Vanity metrics may look impressive when people click through to your social profile pages to get a sense of how active and engaged you are, which can somewhat help add to your credibility online, but vanity metrics are extremely ineffective as signposts…

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Is mainstream social media marketing under attack from Facebook?

mobile commerce facebook social media marketing

The largest social network has now knocked the pins out from under mainstream media posts in newsfeeds. Facebook has recently made some notable newsfeed changes having a big impact on social media marketing. It recently released a blog called “Building a Better News Feed for You.” Within it, it has pointed out some notable changes, particularly a cutback on mainstream media posts. Many are now speculating mainstream media may shrink efforts on Facebook and turn to Twitter. Within the blog post, it said “FRIENDS AND FAMILY COME FIRST: Facebook was…

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Shopify is first to use commerce side of Facebook’s social media marketing

Facebook social media mobile marketing buy button

The company has now become the initial user of the conversational shopping feature with Messenger integration. Shopify Inc. has now decided to lead the way when it comes to the upgraded commerce opportunity offered by Facebook’s social media marketing over its multi-channel cloud-based platform that has been created for small and medium sized businesses. It has now integrated with the new Facebook Messenger Platform for offering live customer support. It will also enhance social media marketing through push notifications and offer automatic order confirmations, shipping updates and a great deal…

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Social media marketing is only the beginning for these authors

Perspective book series Youtube channel trailer - social media marketing

Book series writers Amanda Giasson and Julie B. Campbell are taking multi-channel advertising to another level. For Perspective book series authors, Amanda Giasson and Julie B. Campbell, social media marketing has been an integral part of the launch and continuing success of their fantasy fiction novels which so far include Love at First Plight and Second Wind. However, these authors haven’t stopped at social networks and have turned to every angle they can to spread the word. This effort has turned Giasson and Campbell into the exact opposite of the…

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Emojis are starting to make their way into mobile marketing

emoji mobile marketing

Brands are adopting the use of these emoticons on an increasing basis in order to make posts more relatable. When it comes to mobile marketing over social media, some brands seem to have it down pat while others are missing the mark, but nobody seems to be able to come up with a specific formula to reach consumers and successfully engage them. In order to help to improve social media marketing success, brands have been turning to emoji adoption. A new report published by marketing automation firm, Appboy, has shown…

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Mobile marketing firms are asking if their ads are worth it

Mobile Marketing statistics

Businesses are struggling to see the direct return on their investment into social and smartphone advertising. While businesses are spending a rising amount of money into mobile marketing and social media advertising strategies, the majority of them aren’t actually able to see all that much of a return on the investment they’ve been making, according to the results of a recently released study. At the moment, companies are spending an average of 10.6 percent of their overall marketing budgets on mobile and social. The percentage of the budget being dedicated…

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Massive Twitter outage sweeps mobile app and web experience

Twitter QR codes outage Mobile social media marketing mobile ads

The social network experienced a worldwide malfunction on all platforms on Tuesday. On Tuesday, users around the world found themselves faced with a huge Twitter outage that placed the social network’s services out of reach, beginning with usage issues, followed by extensive access problems. The outage lasted well over an hour, which is an outstanding length of time for a social network. The Twitter outage spread rapidly across the web, mobile and even its API (application programming interface, which is the system used by the apps in order to communicate…

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Wendy’s mobile ads on Facebook have a Snapchat style

wendy's QR codes mobile ads

The fast food chain is creating interactive burgers through the use of GIFs and videos. Just as brands start tinkering with the mobile ads in the new full screen Facebook style, Wendy’s is working on using this new format in a whole new and creative way that they hope will encourage considerable interaction from consumers. The fast food restaurant chain is using images, videos and GIFs to illustrate how their burgers are made, layer by layer. The layers of the hamburgers are all displayed and added to each other, including…

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Bacardi social media marketing strategy adds Facebook immersive mobile ads

Facebook mobile social media marketing

This effort is mean to help the brand’s messages to be delivered on a quality global level. Bacardi has now become the first among brands of alcohol to implement a social media marketing strategy that includes the new mobile ad format from Facebook called Immersive Canvas. This is meant to enhance the quality of Bacardi’s creative when it comes to the mobile sphere. Now, Bacardi is hopeful that this new component to its social media marketing – which will make it possible to use an experience somewhat like a microsite…

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Facebook expands partnership with Shopify to promote social commerce

Facebook marketing social media commerce

Companies to work together to make social commerce more prominent Facebook has expanded its partnership with Shopify, a leading e-commerce platform, in order to allow users to use the social network to serve as a digital store. The social network has been working to find a foothold in the mobile commerce space for some years now, but has been unable to do so due to failed initiatives in the past. Facebook’s with Shopify, however, has proven to be relatively successful, thus far. Shopify Facebook Store will provide merchants with a…

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Mobile commerce is getting bigger on Facebook pages

facebook messenger mobile commerce internet

The social network has altered its mobile app to help to boost the ability of businesses to build shopping opportunities. Facebook is currently changing some of the features in its app in order to boost the appeal to businesses that are interested in creating mobile commerce storefronts within their regular pages. The latest design change provides businesses with the chance to create a call to action at the top of each page. That call to action gives businesses the chance to encourage visitors to click in order to visit a…

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