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Social media marketing data skewed by click farms

Social media marketing data skewed by click farms

The bogus figures from these techniques has caused success rates to appear inflated. Everyone from brands to celebrities and from politicians to the U.S State Department have been using offshore “click farms” in order to boost their social media marketing data with likes on Facebook, viewers on YouTube, and followers on Twitter. This has caused the numbers in terms of popularity to appear to be notably higher than they would otherwise be. Since the launch of Facebook nearly … Read entire article »

Filed under: Social Media Marketing, Trends

Social media marketing study reveals paid social represents under 10 percent of total spend

Social media marketing study reveals paid social represents under 10 percent of total spend

Paid social is not taking up a very large percentage of the complete amount being spent by marketers. The results of an eMarketer study have now been revealed and they have shown that among the vast majority of participants in the research, a maximum of 10 percent of a total marketing budget was being spent on paid social media marketing. This study was conducted by STRATA, which is a media software company. It was determined that among 92 … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing, Trends

Social media marketing battle breaks out between Martha Stewart and Apple

Social media marketing battle breaks out between Martha Stewart and Apple

After making a few comments about breaking her iPad screen the domestic diva brought on the wrath of the tech giant. At the end of last week, a social media marketing battle broke out over Twitter between Apple and Martha Stewart, when the woman’s iPad was dropped and the screen was cracked. Stewart posted a few snide comments about how the repair service should function, incensing Apple corporate. The story began when Martha Stewart had her iPad fall … Read entire article »

Filed under: Entertainment Industry, Mobile Marketing, Social Media Marketing, Technology News

Mobile marketing may be led by Twitter next year

Mobile marketing may be led by Twitter next year

Fiksu has released its prediction that intent and real time location data will send the social network skywards. The App marketing specialist, Fiksu, has now released its latest predictions about mobile marketing, in which it was forecasted that by the end of 2014, Twitter will be leading the way for social media over that channel. Twitter made two enormous announcements last week, which have kept that network in the spotlight. The first of the two announcements was that … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing, Trends

Social media marketing continues to be led by women

Social media marketing continues to be led by women

When it comes to sharing on Facebook, Pinterst, and Integram, female users lead the way. According to the latest data gathered by Pew Research Center’s American Life Project, woman are, by far, the leaders in social media marketing participation, which could mean that marketers may be focusing their mobile and online campaigns even more specifically in their direction. The recent survey by Pew has shown that women use these networking sites far more than men. The data indicated … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing, Trends, United States