Articles Comments

QR Code Press » Entries tagged with "social media marketing"

Social media marketing product review strategies power up engagement

Social media marketing product review strategies power up engagement

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Technology News, Trends

Full screen mobile video ads will soon be launched on Facebook

Full screen mobile video ads will soon be launched on Facebook

The social network is adding this feature to the smaller screen versions of its experience. When it comes to mobile video ads, Facebook is hoping to make this social media marketing experience considerably larger and more interactive as it brings the full screen experience to smartphones and tablets. This move is the next big step to hit the Facebook video experience after auto play was added in December 2014. The company is now experimenting with full display mobile … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

Top 3 Ways that YouTubers are successfully engaging viewers

Top 3 Ways that YouTubers are successfully engaging viewers

When done right, video bloggers can be experts in social media marketing with hugely effective traffic generation. YouTubers are some of the top leaders when it comes to social media marketing, but just because a video is posted on YouTube, it doesn’t necessarily mean that it will generate the desired results. There are certain techniques and social marketing strategies that must be employed for traffic generation and engagement. Some video bloggers have paid attention to what truly works … Read entire article »

Filed under: Featured News, Gadgets, Mobile Marketing, Social Media Marketing, Technology News, Trends

Common book social media marketing strategies could cause FTC problems

Common book social media marketing strategies could cause FTC problems

The agency may be getting ready for a crackdown on endorsement, giveaway and contest requirements. The Federal Trade Commission (FTC) has just updated its FAQ page for the first time since 2010 when it comes to endorsement requirements, in a way that could impact the way celebrities and influencers take part in social media marketing campaigns. This could be especially problematic for book marketing strategies that rely on reviews and recommendations. Authors and online book publishers, alike, have … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Social media marketing myths present sales barrier to indie authors

Social media marketing myths present sales barrier to indie authors

Inaccurate beliefs are holding back the ability of certain writers to be able to improve their book sales. It has been broadly accepted among indie authors that social media marketing is among the most affordable and effective channels that they can use to be able to reach their readers and promote their latest (and previous) books, but the problem is that there is false information circulating that is reducing the results that many among this community … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Technology News, Trends

Social media marketing through Twitter gets a boost from Google

Social media marketing through Twitter gets a boost from Google

Marketers can now take advantage of the fact that tweets will be included in the search engine’s results. A recent announcement by Google and Twitter has caused marketers and brands, alike, to take a second look at their social media marketing strategies, as their tweets are now being incorporated into search engine results. Tweets are going to begin showing up in the results that are displayed for queries made in the Google app. Tweets will also work their … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

Social media marketing savvy authors cause shift in book sale strategies

Social media marketing savvy authors cause shift in book sale strategies

Writers ranging from those of bestselling novels to hidden gem indie publications are turning to Facebook, Twitter, and beyond. It wasn’t all that long ago that promoting a book meant that an author would talk to everyone they knew, attend book signings, work to obtain positive reviews, and attempt to make their way into a media interview, but today’s author also needs to use social media marketing to be much more accessible to his or her … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Social Media Marketing, Trends, United States

Social media marketing research shows age and networks used are linked

Social media marketing research shows age and networks used are linked

A recent study has revealed that a person’s age helps to determine the networks that they will use. The results of a new social media marketing study conducted by ComScore has shown that the social network mobile app on which an individual spends the most amount of time can help to reveal his or her age. When it comes to the youngest demographic, the network app most likely to be used was Snapchat. Social media marketing firms may … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing, Technology News, Trends

Social media marketing trends have created a culture of e-authors

Social media marketing trends have created a culture of e-authors

As a growing number of consumers read e-books, authors have had to change the way they reach their readers. The e-reader and the tablet have taken the world by storm, particularly among teens and the millennial generation, and these mobile trends are driving authors – particularly those of novels and e-books geared toward those age groups – to have to alter their strategies in engaging their readers by way of careful social media marketing. Upon publishing the … Read entire article »

Filed under: QR Codes, Social Media Marketing, Trends

CEOs dive into social media marketing brawl over Super Bowl ads

CEOs dive into social media marketing brawl over Super Bowl ads

The chief execs of T-Mobile and Sprint entered into a public battle of tweets over their respective commercials. During the Super Bowl, the CEOs of both T-Mobile and Sprint openly and publicly brawled with each other in a social media marketing battle that raged on over their respective television commercials. The first shot was made by the CEO of T-Mobile, John Legere, with a tweet following Sprint’s ad. Legere was quick to tweet “Half-assed commercial, half-assed data speeds. … Read entire article »

Filed under: Social Media Marketing, Technology News