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Social media marketing at Twitter expands further

Social media marketing at Twitter expands further

(adsbygoogle = window.adsbygoogle || []).push({}); The network’s mobile advertising is continuing to grow through a new deal that it has made. The media services division from Omnicom Group Inc. has recently entered into a comprehensive new social media marketing agreement with Twitter, the massive (and growing) network that is rapidly becoming a very important player in the smartphone ad environment. This agreement is designed to expand the reach of both companies in terms of their mobile ads. The social … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing revenues in the United States predicted to reach $15 billion

Social media marketing revenues in the United States predicted to reach $15 billion

A new report has shown that this figure will be reached by these ads by the year 2018. According to a new report that has been issued by BIA/Kelsey, the total revenues from social media marketing in the United States will rise from last year’s $5.1 billion, to reach $15 billion by the year 2018. This year’s own ad revenues will represent the largest year over year increase seen so far. It is expected to rise to break … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing campaign, #BringBackOurGirls spreads the message worldwide

Social media marketing campaign, #BringBackOurGirls spreads the message worldwide

This effort has allowed the issue to be brought to the attention of millions of people around the globe. Although the traditional strategy for drawing the public eye to a devastating issue on the other side of the globe is to hold awareness events and post emotional pictures, the social media marketing campaign involving the #BringBackOurGirls hashtag has shown, once more, that Facebook, Twitter, Google+ and other networks can also be exceptionally powerful performers. Last month, over … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing campaigns for some cancers are designed to grab attention

Social media marketing campaigns for some cancers are designed to grab attention

Awareness is now being achieved through the use of much edgier and racier videos to ensure they’re seen. The Canadian Cancer Society has launched a new social media marketing campaign that it has designed to make a considerable splash in order to help to promote awareness of how to self check for breast and testicular cancers. The online video series has the amusing yet racy name of the Nutiquette campaign. Understanding that there is no shortage of videos … Read entire article »

Filed under: Social Media Marketing

Social media marketing is friendliest at Facebook

Social media marketing is friendliest at Facebook

According to a U.K. survey, that is the network that provides the best marketer experience. A social media marketing survey was recently conducted by a London based firm, which showed that Facebook is the platform that is the most preferred among marketers who use social channels to reach their consumers. There were 171 marketers in the United Kingdom who participated in this study. The participants were asked questions about their social media marketing preferences when it came to … Read entire article »

Filed under: Social Media Marketing

Social media marketing success seen by insurance company in Thailand

Social media marketing success seen by insurance company in Thailand

Thai Life Insurance company has managed to warm our hearts and advertise worldwide. The Thai Life Insurance company has brought a heartwarming new ad that has turned a social media marketing campaign geared toward southeast Asia into a viral video that has people sobbing in front of their computer screens around the world. The “Unsung Hero” video from the company has been viewed by millions of people worldwide. The videos that have been created for the social media … Read entire article »

Filed under: Social Media Marketing

Airlines set to become more engaged in mobile commerce in the next two years

Airlines set to become more engaged in mobile commerce in the next two years

Report predicts more airlines to participate in the mobile space in the coming years Airlines are expected to increase their focus on mobile commerce and social media over the next two years, according to a new report from WorldPay. The report shows that many airlines have been taking steps to be more engaging to mobile consumers due to the growing prevalence of mobile technology. Many people are beginning to rely on their smartphones and tablets in … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Payments

Social media marketing raises £2 million for cancer research in 2 days

Social media marketing raises £2 million for cancer research in 2 days

This was all accomplished with a single hash tag #nomakeupselfie, which went viral. Cancer Research UK has benefited social media marketing at its very best and has managed to raise £2 million in a period of only 48 hours after its viral campaign began, centered around the #nomakeupselfie hashtag that included pictures which were being posted by women. Though the charity was not the creator of the craze, itself, it was certainly the benefactor. Through the power of … Read entire article »

Filed under: Mobile Marketing, Mobile Payments, Social Media Marketing