The impact of m-commerce and social media on the hotel market

Shanghai Grand Hyatt Lobby

A number of recent predictions have been showing that the number of hotels that are angling to include social and mobile solutions is on the rise. The report called the Travel Distribution & Marketing Barometer has been released by EyeforTravel and examined data from 550 intermediaries and travel suppliers worldwide. This report showed that the investment into mobile marketing within that industry has increased within the higher budget categories. For instance, within the highest budget category, 41 percent reported that for three months, their mobile marketing budget allocation was sticking…

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