smartphone marketing spending Archives

Mobile marketing spending expected to double at Facebook

02/02/201301/31/2013 L. Green

Its budget for advertising to smartphones and tablets will be twice this quarter over last. The mobile marketing budget for Facebook’s next quarter has just been revealed, and it has shown that the leading social network intents to spend twice as much this quarter than it did during the last one in order to appeal to smartphone and tablet users. The massive organization has made wireless device using consumers one of its main targets. Mobile marketing has provided Facebook with a significant amount of growth over the last few months.…

Mobile marketing expenses skyrocketed in November

01/02/201304/13/2014 Jesse Collins

A new Fiksu report is showing that the costs associated with advertising and promotions spiked that month. Fiksu, a leading company that assists brands throughout the optimization process for Android and iOS mobile app advertising and promotion, has just released their findings following a study regarding the spending on mobile marketing over the holiday season. The report looked into the impact that the biggest shopping season of the year had on these costs. What they found, according to the publication, was that the holiday season caused mobile marketing in apps…