QR codes were scanned by droves of holiday shoppers

Scanlife QR codes

During the Christmas shopping season, consumers scanned over 10 million quick response codes. The latest report issued by Scanbuy has revealed that there has been a considerable 33 percent increase in barcode scans, including QR codes, UPCs, and even NFC tags, throughout the holiday season by users of mobile devices. This shows that when compared to 2012, the use of these quick response codes has experienced growth. Leading provider of mobile engagement solutions, Scanbuy, Inc., recent released its trend report for the holiday season, revealing that it had processed almost…

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QR codes data from ScanLife shows 50 percent scanning increase

Scanlife qr codes

Between Black Friday last year and this year, there has been a massive rise in barcode scans. ScanLife, a mobile engagement platforms leader, has now released its report that reveals its data from the scanning of QR codes and other mobile barcodes on Black Friday 2012. According to the company, there were approximately 270,000 scans performed on that one day. Black Friday is the most busy day of the year for traffic through mobile barcodes such as QR codes. Beyond the ongoing adoption of these black and white squares among…

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QR codes app from ScanLife makes sharing easier

ScanLife Holiday QR Codes Contest

A new integrated application gives users the opportunity to “like” their favorite barcode scans. A brand new version of the ScanLife app has been released just in time for the start of the holiday shopping season, allowing smartphone and tablet users to “like” certain barcode scans and instantly create wish lists on their favorite social networks, such as Facebook and Twitter. The goal is to make it easier to discover the very best barcodes and the products associated with them. This new feature is only one of a series that…

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QR codes data from ScanLife shows scanners have high engagement motivation

ScanLife Application QR codes

Research has shown that those who use the barcodes are highly interested to learn more. The findings of a study performed by ScanLife about people who scan QR codes has revealed that these consumers are very interested in learning more about products and services, which makes them a very appealing target to marketers. This could offer an important new way to generate conversions as well as loyal customers. The research conducted by ScanLife involved the study of the use of 200 QR codes which had been scanned thousands of times…

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QR codes from ScanLife include new language detection feature

Smartphone scanning QR codes

These dynamic barcodes will automatically choose the content that the user understands. ScanLife has just unveiled a new type of technology for QR codes that allows a scan to automatically identify the language of the smartphone user so that content can be displayed accordingly. The barcode action detects the setting from the user’s device so that content in that language can be displayed. For instance, if a brand or marketer is targeting a market in a country where several languages are spoken – such as English and Spanish in the…

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QR codes used for fundraising campaigns for public schools

Sonic uses QR codes to help raise awareness

Sonic has entered into a partnership for the fourth consecutive year to help boost donations. A partnership between Sonic Drive-In and DonorsChoose.org has been continued for the fourth year in a row, and this year it will be using QR codes to launch its new Limeades for Learning campaign, in the hopes of raising over $500,000 to be donated to classrooms in public schools across the United States. This year, ScanLife will also be joining in the effort to boost the mobile component. This new element will allow the campaign…

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