QR coded talking heads make their way to Thailand in new marketing campaign from Trident Gum

Trident QR Code Campaign

“Talking Heads” is a term most often used in reference to political figures and news broadcasters. In the world of marketing, it means a new way to engage consumers with QR codes. It started with Victor Petit, an art direction and multimedia graduate from Sup de Pub ins France. When applying for jobs after graduation, Petit plastered his face on resume and cut out a box where his mouth should be. In its place was a QR code, which could be scanned to activate a video in which Petit would…

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Journalist finds away around censorship

As civil unrest continues in the Middle East, there is a staggering amount of information that is not getting reported thanks to the totalitarian regimes that have been persecuting journalists in the region. To combat this, Reporters Without Borders, a non-profit organization that defends the freedom of information, is making use of QR codes in a new marketing campaign to raise awareness of civil unrest in the Middle East. The organization has partnered with Publicis, a leading development firm of innovative marketing concepts. Together, the pair has distributed a series…

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