Tokkers Releases Audio QR Codes That Make Anything Talk

Company Offers Tools to Record Messages and Generate Mobile Landing Pages Tokkers today released its new “talking” audio QR Codes. The new web-based service, available by subscription, allows users to easily create talking mobile landing pages, complete with logos, photos, text, maps, video, and social sharing links. Audio messages can be created using their online recorder, by phone, or by uploading audio files. Tokkers QR Codes can be placed on printed products, marketing materials, advertising, signage, displays, menus, exhibits and publications. They can be scanned with any smartphone QR Code…

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Datatech SmartSoft unveils its new QR code service for tracking mailers

QR Code service

The new MailSpotter Mail Tracking product gives the postal system a digital edge. Address verification and mailing software providing industry leader, Datatech SmartSoft, has just announced the availability of its new MailSpotter QR code service, which is designed to help marketers to track the progress of their mailers throughout the postal system. Through a combination of IM and quick response barcodes, the USPS raw scan data can be used for tracking. This way, as a mailer moves throughout the various postal facilities in the country, the software provides marketers with…

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Orange QR unveils new tracking software for QR codes

Orange QR Website Snapshot

Orange QR has announced the release of its new tracking software for QR codes, called the Code Tracking Generator, that allows mobile device users to better manage and track the barcodes that they have used. Orange QR is already known for providing access to its search feature for free, so that people can discover more about QR codes and their readers. This new tracking software addresses the fact that while the codes are simple to implement, scan, and use, it is challenging for companies to be able to manage and…

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Sitomic releases print ad tracking with QR code manager

Sitomic.com has announced the launch of its QR Code Manager, which allows businesses to launch several QR code campaigns simultaneously and use them to collect visitor data from a number of different sources, making the successes of print ads much easier to track. Until now, it has been very challenging for marketers to obtain statistics from their print campaigns. However, the use of QR codes has made it far easier to measure the activity generated from those advertisements. The concept is that a unique QR code is created for every…

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Naturtint USA Drives Consumer Web Traffic with QR Codes

QR Code Contest for Naturtint

Smartphone Codes Let Consumers Easily Find Stores and Enter Contests By scanning Quick Response (QR) codes on mobile devices, consumers can quickly get customized information and special promotions from International Trade Routes, the exclusive importer and distributor of Naturtint® natural permanent hair color in the U.S. Women consumers of fashion and beauty products are embracing these codes that enable instant, direct and efficient communication and engagement. Custom QR codes are being used successfully in ads for the natural permanent hair color appearing this winter in Glamor, Vogue, Elle, Women’s Health,…

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Eenox launches new QR code management service called Qube

Eenox, a web technology startup founded in 2011, has launched a new QR code management service called Qube. As QR codes become more widely known amongst consumers, companies are starting to see how important it is to keep control of their QR codes. Code management services are not especially new to the world of QR codes, but many are quite similar to one another. Qube aims to be different through the use of emerging geolocation technologies that will help companies learn how to place their codes effectively. The service utilizes…

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Simple QR code technique could help marketers build more effective campaigns

Mobile Commerce

QR codes may be becoming more popular amongst consumers, but the businesses using them may not be doing so effectively. Most codes are linked to discounts and other deals that can be found online. The codes have proven themselves to be a powerful consumer engagement tool, but businesses have grown accustomed to allowing the codes to perform a sole function. As marketers become more comfortable with the codes, they are beginning to see beyond the boundaries they once believed kept the barcodes confined. Most QR codes are scanned by consumers…

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QR codes and NFC to be supported by Microsoft Tag

Microsoft Tag qr codes

Microsoft has announced that its mobile barcode service, Microsoft Tag, will be supporting near field communication (NFC) and QR code technologies. The software giant is hoping that by adding these additional capabilities to its Tag mobile barcode service, it will be able to reduce or even eliminate the current confusion that consumers have regarding the different types of mobile barcodes that are currently available. According to the general manager of Microsoft Tag, Aaron Getz, Microsoft Tag is offering support for the two most common types of two dimensional mobile barcode…

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Codee Software announces the release of its QR code product business edition

Small Business Mobile ad success marketing

Codee Software Inc. has announced that it has launched its first business product, which is called the Codee Business Edition and will help small and medium size companies to manage their QR code campaigns. The complete package includes the generation of QR codes, as well as analytics for their scans, and the management of mobile content of 10 unique barcodes. Moreover, it includes an unlimited number of monthly QR code scans. The product is aimed at companies that are hoping to take part in the m-commerce marketplace, which is currently…

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Layered Innovations launches its next platform

Mobile-Commerce

Layered Innovations has announced the launch of its latest platform version. It is designed to provide clients with the ability to create and manage their mobile campaigns, themselves, as well as to measure the success of those campaigns and report on it. This new ability enhances the current controls on their platform, which include management of professional commerce, monitoring of client experience, and compliance with social media. Layered Innovations chief concept officer, Dusty Davidson explained the new elements of the platform by saying that the firm’s clients have been making…

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SnapTags versus QR codes for mobile marketing

SnapTag QR Codes

The results of a new SpyderLynk infographic study have been released, comparing the two most popular marketing barcodes, QR codes and SnapTags. This particular comparison looked into the functionality, accessibility, and brandability of the codes, as well as the costs that are associated with their campaigns. For example, QR codes can only be accessed by people who have downloaded a QR code reader, while SnapTags are only available to individuals whose smartphones have a camera feature. Both of them give various options for tracking data and reporting. SypderLynk CEO, Nicole…

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