QR codes are becoming more common on fruits and vegetables

QR codes potatoes vegetables

Produce suppliers are beginning to use quick response codes to label their products. According to supermarket expert and founder of SupermarketGuru.com, Phil Lempert, produce suppliers who do not use QR codes are missing a considerable opportunity to communicate with consumers in terms of nutritional data, recipes, contests and promotions, and other areas that could engage shoppers and encourage them to buy. These barcodes have made their way into mainstream packaging for processed foods. This has allowed consumers to use their smartphones in order to allow them to use the internet…

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QR codes used by digital system to ensure food freshness and quality

QR Codes used for freshness

Scanning the barcode reveals additional information about the product. At a time where food recalls and limited labeling make it very difficult to understand what is and is not safe to eat, QR codes are now being used to help to provide additional information regarding quality and freshness. Scanning the codes allow consumers to inform themselves further about the foods they buy. Many consumers find that when they grocery shop, they don’t entirely trust the labels that they see on a product. Though there are expiry dates on many items,…

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