The Mobile Marketing Association (MMA) for the East Africa chapter was launched and it is expected to improve the growth of the industry for mobile marketing in the country of Kenya. The mobile phone industry began in Kenya ten years ago but there has been an existing knowledge gap since the time that it was begun. In this particular industry, it should be noted that one of the central pillars of the business is the implementation of mobile strategies not just for the customers but also for the business owners.…
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