Add another big name to the list of those making acquisitions of mobile based networks for Smartphone’s. Groupon joined the ranks by closing a deal to buy Pelago. Pelago is the developer of Whrrl, a location-based social network application. The Whrrl application for Smartphone’s was used with Android and Blackberry operating systems. It was a social networking program that let users search for social groups with similar interests and brand loyalties. Once the user joined a “society” they could exchange information, tips and opinions about products or services. The Whrrl app also had an established reward program with it. Developer Pelago was a fast moving new comer to the technology and applications arena, and had already gotten over 20 million in venture funding, and received the prestigious award of iFund. Kleiner Perkins Caufield … Read entire article »