Though mobile commerce still hasn’t reached levels that are anywhere near what e-commerce has achieved so far, this year has shown that there is tremendous potential in m-commerce but that the surface of it has barely been scratched. Large online businesses from Amazon to eBay are funneling billions of dollars every year into their mobile commerce efforts, including mobile websites and apps. Research conducted by Performics, a marketing firm, showed that 49 percent of individuals who use the mobile web heavily have already made at least one purchase using their…
Read MoreDeciding between web apps and native apps for an m-commerce strategy
