Holiday mobile shopping habits will stand out this year

omnichannel commerce mobile shopping habits desktop

As has been the case over the last few years, this should be a record breaker for m-commerce. The most important time of the year for retailers is approaching and mobile shopping habits will be playing a large role. In fact, it is expected that this holiday season will represent another time in which records will be broken across the board. Pre-holiday study and forecast results are already being issued by a number of analytics firms. The goal is to best understand what are likely to be the mobile shopping…

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M-commerce benefits from tablet ownership

Tablet Commerce

A new American study performed by Ipsos OTZX MediaCT (for PayPal) of tablet and smartphone owners has determined that people who own tablets are more likely to take part in mobile shopping more frequently, since the device makes the mobile shopping experience more pleasant and encourages those who own both types of mobile device to use their smartphones more frequently. In fact, the survey showed that the tablet owners shop twice as frequently as those who own only smartphones. Moreover, among those participants who owned both types of devices, 40…

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Study shows consumer interest in mobile commerce is growing quickly

Mobile Shopping

The results of a recent study have shown that shoppers are becoming increasingly interested in mobile commerce. The research was performed by Liz Claiborne Inc. and Group SJR, and it involved 801 respondents who answered questions about their habits regarding mobile shopping. Among all of the results, there was one that stood out above the rest as being both notable and concerning. The answers provided by the participants showed that they had noticed two significant hurdles for shopping using a mobile device. The first was the question of data security.…

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