It should come as no surprise that the fashion industry is susceptible to emerging trends. QR codes are becoming an increasingly familiar sight accompanying designer clothing. Selfridges, a prestigious retail establishment in London, recently played host to a charity event sponsored by the Oxfam Curiosity Shop, which is selling second hand clothing donated by A-list celebrities. The clothes come with a QR code, linking shoppers to exclusive content via Oxfam’s mobile website. Among the celebrities that have donated their clothing to the event are Colin Firth, Annie Lennox, and Scarlet…
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How is the fashion industry using technology these days
The Internet is becoming ever more integrated with reality as technology continues to advance. The ability to be everywhere at any given moment has taken the prestige out of attending popular events in person, particularly in the fashion world. The fashion industry has always been avant-garde, often on the cutting edge of the latest trends whether they are clothing or technology. As technology progresses, the industry is looking to take advantage of everyone’s omnipresence. Earlier this month, Burberry drew a lot of attention by streaming its autumn catwalk show live.…
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